Retirement Design Lab Case Study

The leadership at USA Financial had a vision. More than just managing financial advisor businesses across the US, they wanted to create a lead generation system that they owned that could be marketed to financial advisors to join their network and help fill retirement seminars for their book of clients. That’s when they approached M&P – the launch a new brand with a unique initiative for their business plan.

the brief

Retirement Design Lab, a dynamic retirement seminar company, reached out to M&P to craft compelling website content aimed at addressing common inquiries and enticing prospective attendees to fill seats at their upcoming seminars. Recognizing the pivotal role of informative and engaging content in driving conversions, M&P set out to leverage their expertise in copywriting and content strategy to effectively communicate Retirement Design Lab’s value proposition and seminar offerings.

By addressing topics such as seminar topics, schedules, and benefits, M&P aimed to instill confidence and curiosity in visitors, compelling them to take action and reserve their seats for upcoming retirement seminars. Through a blend of persuasive language and informative resources, M&P endeavored to position Retirement Design Lab as the go-to authority in retirement planning seminars.

Through this collaborative effort, M&P and Retirement Design Lab aimed to not only educate and empower individuals in their retirement planning journey but also foster a sense of community and excitement around their seminars, ultimately driving attendance and success for the company.

Services Mission Summary

SEO

Content Marketing

Analytics

Implement GA4 tracking throughout the site to better understand user behavior and campaign performance.
Build a live reporting dashboard so stakeholders can easily monitor website performance and growth.
Analyze all marketing campaigns to provide insights and improvements to grow seminar sign-ups each month.

The M&P Impact

+603% Seminar Sign-Ups

+153% Website Traffic

+26% Website Engagement

+306% Organic Traffic

+280% Blog Views

+175% Organic Impressions

OUR CONTENT MARKETING STRATEGY?

Article Briefs & Topic Ideation

Once a cluster of keywords is identified by our data team, the creative team gets their hands on the content. Utilizing the guidelines set in our analysis, our team begins to ideate topics and create sections for articles that address the questions and keywords we’re looking to rank.

Common Question & Keyword Opportunity Analysis

All content created by M&P is created with purpose. We’re not just writing blogs to keep the content machine alive, we’re analyzing search results and keywords to find high-volume, low-difficulty keywords that can be captured through content. For RDL, our team identified low-difficulty keywords due to the low authority and newness of the website.

Helpful Content Creation

With AI dominating the content creation process, our team take the authentic approach. We craft helpful, informative content for the blogs and articles that provide users with answers that match the brand tone and give authentic feels to the readers. For RDL, the content creation process was implemented with common questions at the forefront of our strategy.