Montlake Capital Case Study

The team at Montlake Capital has worked hard to build a sterling reputation of innovators and investors in the Seattle area for over 50 years. However, business has quickly shifted from networking and handshakes to digital presence. That’s why the team at Montlake reached out to M&P to help transfer their hard-earned reputation to the digital realm.
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the challenge

Venturing Into The Digital World With Venture Capital

The marketing team at M&P has embarked on an exciting collaboration with Montlake Capital, a forward-thinking venture capital firm, to revamp their online presence through a brand-new website. 

Through close collaboration and a deep understanding of Montlake Capital’s unique identity and objectives, the M&P team is dedicated to crafting a website that not only showcases the firm’s portfolio and expertise but also resonates with its target audience.

By conducting thorough market research and analysis, M&P helped refine Montlake Capital’s aim to develop a user-centric interface that provides visitors with intuitive navigation and easy access to relevant information. 

Services Mission Summary

Website Design
  • Build a modern website that highlights the success stories of the Montlake Team.
  • Pre-filter business owners looking for funding by making investment criteria very clear on the website.
  • Promote Montlake team members to help establish credibility in the Seattle area.
SEO
  • Analyze competitor websites to identify keyword and ranking opportunities in the Seattle metro area.
  • Craft keyword-centric metadata to ensure maximum visibility within search.
  • Improve the technical performance of the website to align with Google’s best practices.
Content Marketing
  • Write compelling, benefit-based taglines to promote the mission of Montlake Capital.
  • Enhance on-page content to align with SEO best practices.
  • Write personal and business history content to emphasize the long-running reputation of Montlake Capital.
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The M&P Impact

+64% Website Visitors

+221% Organic Traffic

+98% Avg. Session Time

+88% Keywords Covered

+104% Form Fills

+46% Campaign ROI

OUR WEBSITE DESIGN STRATEGY​

venture capital website
Creative Taglines & Development
Once our team identifies the path of least resistance to beat out the competition, the next step is to develop compelling messaging on the site to drive user engagement and action. Our team developed the tagline, “Propelling Growth, Building Value.” to highlight the local, lake feel with the big investments in which Montlake was involved.
venture capital website
Competitor Research
Montlake Capital, while being prestigious, is not the largest capital firm in Seattle. In order to find opportunities to drive awareness and traffic the site, the M&P conducted thorough competitor research to map out the best ways to find opportunities in the digital front for Montlake.
venture capital website
Website Implementation
Once our messaging plan is complete, our team gets to work developing the website. Implementing local imagery, ensuring fast loading times, and refining on-page copy to ensure there is a seamless user experience and launching the site built for the future.

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