CONTENT MARKETING​​

A content marketing agency is an agency that strategizes, creates, and manages content for businesses with the goal of engaging and attracting their target audience.

Most often, such as with M&P, content marketing is one of many services offered by digital marketing agencies.

The benefits of content marketing is that it lives at the core of overall digital marketing efforts. New content helps your website’s SEO by increasing links, pages, and keyword usage throughout the site.

Well, you could choose us (that’s our biased recommendation), but our biggest recommendation for companies looking to hire a content marketing agency is to treat it a bit like dating.

Meet with a group of content marketing agencies to see where their processes and goals overlap, and where their content creation process is unique. Each business need is unique and there is absolutely a content marketing agency that can fit your needs.

While some companies are bringing content marketing in-house, we always recommend supplementing that effort with an agency that lives in this world of digital marketing. All in all, you can’t create TOO much content, so choose a content marketing agency that fits your budget and aligns with your vision.

In our work creating content for B2B businesses, we’ve found content marketing to be a vital tool in B2B marketing efforts.

Content marketing has larger ramifications for B2B companies than just posting a blog. Content helps increase keyword relevancy, quality content also is a great tool to increase backlinks and referring domains, which increase your website’s SEO authority – each of which allow you to rank higher in search and capture more keywords.

As far as strategy, our B2B content marketing experience has shown that tailored, informative content can help capture users higher up their buying cycle and introduce your brand to prospective clients much sooner than your competitors.

Yes, yes, and another yes. 

If you’re selling a product, content marketing can be a great tool to give your customers ideas to using your product. Think of a clothing e-commerce company providing content about how to style and what trends to keep an out for in the upcoming season. 

As a residual effect of content marketing for e-commerce companies, our team often create “newsletter” or “groupings” of users who enjoy your content and sign-up to stay up-to-date. This give you a completely new list of users you can utilize in various marketing campaigns like email, social media advertising, and display campaigns.

At its core, B2C and B2B content marketing remains the same. Our team finds keyword opportunities in search – keywords with high search volume and low competition – and we craft content that covers those keywords while staying on brand for each company.

Where B2C and B2B content begins to differ is that B2C content often has a broader audience than B2B. B2C content often remains very surface level, with links for those looking to do a deep dive into your product or service. B2B however, relies on being authoritative, innovative, and even a bit controversial. Due to the nature of B2B being a smaller audience who are typically well-versed in your industry, the level of detail in B2B content marketing is substantially higher.