Datum Tech Solutions Case Study

Running an e-commerce campaign always has its troubles. Now layer in that the products cost $80,000+, and you have quite the challenge on your hands. That’s exactly what M&P spearheaded for Datum Tech Solutions through a wide range of digital marketing efforts.

the challenge

CONVERTING 3D LASER SCANNER CLIENTS WITH LASER PRECISION.

Datum Tech Solutions approached us to help update their brand identity and create a website with the ability to purchase Leica laser scanners and learn more about the rapidly expanding industry of 3D laser scanning. While Datum Tech’s industry was very tech-forward, its brand and online presence felt outdated. Failing to encapsulate the cutting-edge technology Datum Tech provided to its clients.

Our team created a robust marketing strategy that touched nearly every aspect of digital marketing. A high-end website design to showcase technological savvy. A surgical content strategy to educate potential clients on the incredible technology. A tongue-in-cheek social strategy to highlight the Datum Tech team’s personality. As well as a relentless SEO campaign to gain market visibility in search for products and 3D scanning services.

The implementation of this omnichannel campaign led to staggering growth in product purchases and service requests that fed right into the Datum Tech sales funnel. Allowing the team to spend less time prospecting new clients, and more time doing what they do best, creating a digital twin of the

Services Mission Summary

SEO

Increase keyword rank and visibility for product keywords and general, non-branded service keywords like “3D laser scanning.”
Optimize Datum Tech’s website to allow for large image files from scans to be indexed and rank highly in image searches for 3D laser scanning examples.
Consolidate low-content pages to create SEO-optimized content throughout the website to answer commonly searched questions about 3D laser scanning.

Website Design

Create a tech-focused design that better represents the cutting-edge technology Datum Tech provides clients daily.
Organize a wide range of laser scanners, total robotics stations, software, and accessories to allow users to find their desired products quicker and more efficiently.
Create additional opportunities for lead generation beyond a product purchase to allow the Datum Tech sales team to work with warm leads, rather than cold emails.

Social Media

Utilize video produced by laser scanners to showcase the incredible potential of developing a digital twin.
Highlight the personality of Datum Tech team members to create a sense of connection with the people, not just the products, of the company.
Grow followers across LinkedIn, Facebook, & Instagram to increase authority within the 3D laser scanning industry.

The M&P Impact

+876% Product Requests

+512% Web Conv. Rate

+993% Organic Traffic

+215% Blog Traffic

+784% Social Followers

+620% New Users

OUR WEBSITE DESIGN STRATEGY

TARGET PERSONA DEVELOPMENT:

Taking into account the research and vision, our team compiled the data to create the ideal clients for Datum Tech. Each persona was layered with demographic data, common challenges, and solutions that guided our copy and design throughout the website development process.

MARKET RESEARCH:

Our process of market research is to better understand industry trends as a whole. While Datum Tech’s leadership had a clear vision, our team’s market research found the best opportunities to capitalize on trends while staying true to the brand equity Datum Tech worked so hard to build.

WEBSITE DESIGN:

Once all aspects of our research were approved, M&P got to work making the vision become a reality. Each page was tailored to a specific persona and never templated. Each page spoke to the challenges outlined in our research and was crafted with unique CTAs to better convert all users on the website.

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