Because blending in is for chameleons, not brands.
The foundation of our social media process is through market research and strategy before we create any post. Understanding each unique platform algorithm and driving visibility through engaging creative that accelerates your brand’s social strategy.
Like it or not, organic social campaigns are best paired with paid social campaigns. One to cultivate natural customer engagement and the other to beat out of the cluttered feeds and algorithm through targeted placement in social media.
Do You Need social media management? Answer These Questions.
A social media marketing agency is a specialized firm dedicated to maximizing businesses’ online presence and impact through strategic utilization of social media platforms. These agencies deploy a range of tactics including crafting tailored content, managing communities, orchestrating targeted advertising campaigns, and analyzing data to refine strategies. By harnessing the power of platforms like Facebook, Instagram, Twitter, and LinkedIn, these agencies enable clients to connect with their audience, cultivate brand loyalty, and ultimately drive business growth.
With a team of skilled professionals versed in the nuances of social media dynamics, these agencies navigate the ever-evolving digital landscape, staying ahead of trends and algorithm changes. They collaborate closely with clients to understand their goals, target audience, and industry landscape, crafting bespoke strategies that resonate with users and deliver measurable results. Through continuous optimization and innovation, social media marketing agencies empower businesses to harness the full potential of social media as a dynamic and influential marketing tool.
Each social media platform has it’s own specific audience that could have an impact on your business. Our recommendation is always to be active on all social media platforms, but segment your content to speak to the different audiences on each platform. DO NOT do simple cross-posting of the same content across all social platforms.
LinkedIn, for example, is obviously professionals and job seekers. Post company information and updates on that site.
Facebook typically skews a bit older these days, so family related content and event-based content is always a winner on that platform.
Instagram is millennials for the most part. High-quality imagery combined with fun, quick videos will help you grow on that platform.
All other platforms follow the similar plan of having a specific demographic that is the most active. TikTok for GenZ, for example. Be sure your social media agency understands these audiences and crafts unique strategies for each platform to maxmize social value.
Well, you could choose us (that’s our biased recommendation), but our true recommendation for companies looking to hire a social media agency is to treat the process a bit like dating.
Meet with a few social media agencies agencies to see where their processes and strategies overlap and where their content creation process is unique. Every business is unique and there is absolutely a social media agency that can fit your needs.
In particular, be sure that your social media agency is providing unique strategies for each platform. Any agency that is posting the same content across all your social profiles is phoning in their strategy. Thankfully, we never take the “cross-posting” strategy.
Social media marketing is vital to any inbound marketing strategy for one simple reason: reputable advocacy.
People are peppered with ads everywhere they look – online and in real life. We’ve become numb, and almost skeptical, of content that comes directly from a business.
Social media, however, allows for friends and family to share your brand’s content. This layers in a level of trust that converts into revenue. Be sure to provide shareable content on your channels so you can leverage this unique feature for your social media inbound campaigns.
In our experience of working with a very wide range of clients in different industries, we’ve noticed one main issue with social media marketing plans: they’re too rigid and boring.
The fact of the matter is that nobody is going to care about your product or service as much as you do. That often leads to brands taking themselves far too seriously on social media to stand out.
Like it or not, you’re social media content is competing with pictures of friends and family, memes, and content creator videos. You can either choose to blend in with that type of content or you can stay rigid and watch your social media content fall flat.
Don’t take yourself too seriously, show some personality, and make people laugh. That’s what everyone on social media is looking to do when they log on anyway.
Social media is the best channel to rapidly test content and ideas about your brand. Creating content that aligns with each social media platform’s algorithm (i.e. videos on Instagram) will help you get more visibility on the channel. More visibility trickles down to more engagement and more opportunity to build your social media channels into revenue.
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