Bolting down your digital strategy is not as easy as it looks.
The most common question we get from construction and manufacturing clients is simply, “Why do I need a website at all?”
We understand most business comes through referrals and references that have been built over many years. But what about the new age of tech-savvy industry leaders?
Even more important – what about hiring quality staff? Almost every potential candidate will look to a company’s website to determine the culture, benefits, and growth opportunities for an open position. Yet, many manufacturing and construction companies fail to represent their brand in a warm, welcoming light on their website.
Our work with construction and manufacturing brands spans the latest and greatest 3D mapping technology to classic asphalt patching and repair.
The team at M&P has worked with these clients to help build brand awareness, beat out competition in search, and highlight company culture to drive quality applications.
Edging out competitors on the digital front has led our clients to drive more revenue, fill positions faster, and become an industry leader.
The world has become digital. Government decision-makers look at your website as part of their RFP review. Developers like to see images of previous work when deciding on a new vendor. Potential employees like to see the culture and growth opportunities.
A quality digital presence is just as important and a high-end business card. It’s where curiosity becomes interest for potential clients and employees.
Typically for manufacturing companies, selling services or products starts with prime positioning in search engines. By ensuring that your company’s website is able to drive traffic from the small group of people actively seeking out your service is vital to step one.
Once the potential client or customer is on your site, it’s important to provide multiple avenues of engagement with your company. Maybe their ready for a meeting, but more likely, they’d like to keep tabs on your industry insights through blogs and articles.
This long-term cultivation builds trust for high-value items and services and creates warmer leads for your sales team when they’re ready to move forward.
F*** yes, it is. Posting a job site can yield an avalanche of unqualified resumes. Creating a culture and team page on your website allows candidates to buy into the ethos of your company, prior to clicking apply.
This set-up leads to less applications, but a much higher rate of hire and lower churn rate for our clients.
That’s okay! When trying to get in front of a small audience, you don’t need the bells and whistles of an awareness campaign (think Billboards and social ads) that get in front of your target audience when they’re not in the buying phase.
The art of targeting a small market is to distinguish likely patterns of behavior one would take when starting to seek out your services. Then, it’s simply positioning your brand in the right place, at the right time (think SEO) to capture new leads organically.
We provide all our clients with direct ROI analysis through the beauty of web analytics Our team is able to track when, where, and how a user discovered your website. How often the return, and whether or not they took an action to generate a lead or application.
After the web funnel is closed, we’re able to tag that lead to follow them through almost any CRM or hiring service. We’re then able to track direct revenue directly driven from our marketing efforts. All this data is tracked live and accessible anytime.
2023 Visits To Client Websites
Avg. 2023 Growth In Client Organic Traffic
2023 Sales Leads Generated
Avg. 2023 Growth in Client Website Traffic
Avg. 2023 Growth In Client Web Leads
Search Engine Optimization (SEO) is a vital tool for construction companies aiming to enhance their online presence and attract more clients. In the digital age, a robust SEO strategy can significantly differentiate a construction company from its competitors.
Understanding local SEO is crucial for construction companies. Most construction projects are location-based, making it essential to rank high in local search results. This can be achieved by optimizing Google My Business listings, ensuring NAP (Name, Address, Phone Number) consistency across the web, and targeting local keywords in website content. For instance, a construction company in Boston should target phrases like “construction services in Boston” or “Boston building contractors.”
Website design for construction companies is a critical component in showcasing professionalism and expertise to potential clients. A well-designed website should reflect the company’s brand identity, making it memorable and distinctive. It’s essential to have a clean, user-friendly layout that allows easy navigation to different sections, such as services offered, portfolio, client testimonials, and contact information.
Clear calls-to-action (CTAs) are key to guide visitors towards engaging with the company, whether it’s through requesting a quote, scheduling a consultation, or viewing a gallery of completed projects. Additionally, integrating SEO-friendly content helps in improving the website’s visibility on search engines, thereby attracting more organic traffic.
We’re not claiming to be experts in your industry. You’re the expert. We’re the experts at the algorithm.
With our unique onboarding process, our team spends hours listening to your vision and then crafts a one-of-a-kind campaign based on our conversation.
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