Lady Jaye Case Study

Lady Jaye was building quite a reputation. Highlighted by Eater, Thrillest, and the Seattle Times as one of the best smokehouse restaurants in all of Seattle. However, they had bigger ambitions. Their sights were set on launching a butcher shop and bakery. Becoming a national staple brand for good food and good time. Cue M&P and our digital knowhow.

the challenge

Smoking Out The Restaurant Competition

Lady Jaye, a smokehouse restaurant in Seattle, needed to bolster its visibility and reputation in the local culinary scene. Leveraging a multifaceted approach encompassing website design, SEO optimization, content marketing, and custom photography, M&P aimed to position Lady Jaye as a must-visit destination for food enthusiasts in the Seattle area.

Firstly, M&P embarked on a website redesign project, focusing on creating an immersive digital experience that reflected Lady Jaye’s unique ambiance and culinary offerings. Through intuitive navigation, stunning visuals, and compelling storytelling, the new website served as a virtual storefront, enticing visitors to explore the restaurant’s menu, ambiance, and upcoming events. By seamlessly integrating SEO best practices into the website’s architecture and content, M&P ensured that Lady Jaye ranked prominently in relevant search engine results, driving organic traffic and increasing online visibility

In addition to website design, M&P spearheaded a comprehensive content marketing strategy to engage and educate Lady Jaye’s target audience.

M&P also ran a custom photography session to capture the essence of Lady Jaye’s culinary creations and vibrant atmosphere, creating visual assets that resonated with audiences and further elevated the restaurant’s brand image. Through these collaborative efforts, M&P and Lady Jaye worked hand in hand to establish the restaurant as a culinary gem in the heart of West Seattle.

Services Mission Summary

Website Design

Create a website that matched Lady Jaye’s unique restaurant and bar atmosphere.
Build an easily editable menu page that team members of Lady Jaye can quickly update for any changes in offerings.
Create review feeds on the site to provide live testimonials and reviews for the website to be constantly updated.

Content Marketing

Custom Photgraphy

The M&P Impact

+70% Website Visits

+184% Online Orders

+94% Reservations

+116% Organic Traffic

+388% Blog Views

+241% Newsletter Sign-Ups

OUR CUSTOM PHOTOSHOOT STRATEGY

Full-Day Photoshoot

After the planning has been approved, our team heads to your location to set-up and start taking photos! Our day with Lady Jaye was broken out to highlight the open restaurant in the morning (when it’s closed to the public), photos of the team (when staff arrives), and finally the restaurant in action (when customers are in the restaurant).

Moodboard & Shot List

While often people think that photoshoots are “show up and let inspiration take over”, that’s not the way we do it at M&P. Each custom photoshoot starts with a full breakdown of priorities for what to shoot and inspiration of how to shoot it. By aligning on mood and images, our team is able to come in and execute beautiful imagery.

Photo Editing & Implementation

Not every image turns out beautiful on its own. After the day photoshoot, our team works to edit and enhance the photos to put your brand in the best light. For Lady Jaye, much of our work came down to the editing on food images – which is the biggest driver of patrons to any restaurant.

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