The team at ZimpleMoney was consumed with improving their product. Hours of development, optimization, and code improvements were bogging down their team. All to improve their current user experience.
That left a gaping hole in the business: driving new users. Once someone signed up for their program, they loved it. ZimpleMoney was getting great feedback and reviews. However, their product was hard to say simply. It’s a complex web of peer-to-peer loan sharing monitoring, planning, and payment scheduling. We’re confused already.
That’s why the team approached M&P. We’re not financial experts, but we are a team that knows how to pull the digital levers and convert users who are seeking out services. That was our approach to ZimpleMoney – make it easy to digest and focus on the benefits of the program so developers can do what they do best.
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