ZimpleMoney Case Study

With an innovative approach to peer-to-peer loan monitoring, ZimpleMoney was far ahead of the game in the financial industry. However, they may have been too ahead of the curve. The company was having issues educating users on their benefits and approach. That’s where M&P comes into the picture.
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financial service marketing

the brief

The team at ZimpleMoney was consumed with improving their product. Hours of development, optimization, and code improvements were bogging down their team. All to improve their current user experience.

That left a gaping hole in the business: driving new users. Once someone signed up for their program, they loved it. ZimpleMoney was getting great feedback and reviews. However, their product was hard to say simply. It’s a complex web of peer-to-peer loan sharing monitoring, planning, and payment scheduling. We’re confused already.

That’s why the team approached M&P. We’re not financial experts, but we are a team that knows how to pull the digital levers and convert users who are seeking out services. That was our approach to ZimpleMoney – make it easy to digest and focus on the benefits of the program so developers can do what they do best.

Services Mission Summary

SEO
Website Design
Analytics
financial service marketing

The M&P Impact

+88% Sign-Ups

+195% Organic Traffic

+411% Engagement Rate

+106% Conversion Rate

+332% Organic Sign-Ups

+711% Campaign ROI

OUR SEO STRATEGY?

Metadata Writing & Implementation
For every page of the ZimpleMoney, the M&P created a cluster of target keywords, found during the research phase, to have that page rank highly in search. We then write each page’s title, meta description, and optimized H1 tags to ensure we are utilizing the target keywords in a relevant and frequent way.
Keyword Research & Strategy
The key to organic growth starts with research. Our team at M&P analyzed the authority of ZimpleMoney, compared that authority with competitors, and delved into the data to find the best keyword opportunities for ZimpleMoney to rank highly in the search for relevant keywords.
On-Page Content Enhancements
Google’s algorithm updates have always been centered around building a deeper analysis of on-page content. More than just metadata, it’s vital to provide users with helpful, informative information. The last phase of our SEO work with ZimpleMoney was to write this content, optimized by target keywords, to help the company capture additional keywords and drive more qualified traffic to the website.

More! More! MOREEEE!

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