SEARCH ENGINE
OPTIMIZATION

An SEO (Search Engine Optimization) agency specializes in improving a website’s visibility and ranking on search engine results pages (SERPs). SEO agencies utilize a combination of technical optimization, content creation, and off-site strategies to enhance a website’s relevance and authority in the eyes of search engines like Google, Bing, and Yahoo.

Their goal is to increase organic traffic to the client’s website by targeting relevant keywords and phrases that potential customers are searching for. We also stay updated on search engine algorithm changes and industry trends to ensure our strategies remain effective and compliant with best practices.

It depends. Some companies have the budget and resources to hire an SEO analyst in-house. For businesses of all sizes, however, SEO is vital to driving growth and generating revenue. Often, organic search traffic is the most engaged, highest converting, and best performing marketing channels. So, hiring an agency that understands the intricacies of search engine algorithms has massive benefit for a brand’s bottom line.

Whether you need an agency or decide to hire internally, SEO is a channel that cannot be ignored for any modern business looking to compete. The world runs online and the starting point is search. Be sure your business is capturing relevant users as soon as they start their journey.

Well, you could choose us (that’s our biased recommendation), but our true recommendation for companies looking to hire an SEO agency is to treat the process a bit like dating.

Meet with a few SEO agencies to see where their processes and strategies overlap and where their SEO process is unique. Every business is unique and there is absolutely an SEO agency that can fit your needs.

If you’re a novice in SEO, choose an agency that takes the time to explain the data and their process of analyzing your website. If you’re a veteran looking to offload the work, choose an SEO agency that is able to execute on the nitty-gritty technical aspects of websites. Luckily for you, we do both.

SEO analysts use a wide range of tools to pick the right keywords to target during website optimizations. Popular tools include SEMRush, AHrefs, Moz, and even the free tool, Google Trends.

Typically, finding target keywords for your business in all in the details. Don’t just pick the most popular or what you search the most yourself. Utilizing data from Google, skilled SEO analysts can determine the volume, the competition level, and the trend of that keyword. Taking into account all these various metrics (plus a few more that we keep under our hat), you can develop a list of keywords that relevant and impactful to your business’ search performance.

There aren’t many channels in the digital marketing world that you only pay for the labor. Almost every other channel, you pay for the people to do the work and then you pay for the opportunity to get placed on whatever channel you’re targeting.

That’s not the case with SEO. Much like going to the gym, with SEO, you get out what you put in. Skillful content creation, technical optimizations, and strategic keyword targeting all comes from the work of the agency or employee you hire. From there, you let the magical search algorithms do their work. If you do it well, you generate a consistent, FREE source of traffic to your website.