Although Honestly Margo considered themselves a small business, there was nothing small about their ambitions. Mom and daughter team of Irene and Margo had started the company when Margo was a teenager. Since their launch, the landscape of the beauty industry had undergone a major makeover.
Their product line, which had started with a simple line of lip gloss and chapsticks, had rapidly expanded to include lotions, bath bombs, bronzers, highlighters, and fragrances. The only problem: every month, 28 new beauty brands launch their own websites.
To cut through the noise, the M&P team was hired to expand its digital reach and convert site visitors to loyal customers with compelling messaging, improved design, and seamless checkout.
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