Renovation Med Spa Case Study

In a competitive market, Renovation Med Spa was looking to stand out. Not just in the services they offer but the results they give their clients. To appeal to a broader range of clientele, the team approached M&P to create a website that felt less medical and more spa. Softer colors, compelling content, and enhanced images were on the menu. This is how we gave this med spa a much-needed makeover.

the brief

The team at Renovation Med Spa saw a major shift in their clientele. Prior to 2020, a majority of their customers were a little older and looking to capture a rejuvenation of their skin and overall look. However, the team noticed that the stigma of Botox, laser skin procedures, and dermal fillers began to fade for a much younger audience.

However, their team was missing out on these younger people. Many of their competitors built websites that felt comfortable, soft, and more of a spa than a medical facility. They were behind. That’s when they approached the team at M&P to develop a new digital brand identity on their website that would appeal to the younger demographic.

Our team worked with Renovation Med Spa to revamp their color palette, enhance their web imagery, and write more informative content that would make potential clients more comfortable while remaining the authority in medical spa treatments throughout the Reno area.

Through a mixture of fun photography and deep research, our team built a web experience that drove more business and outranked the competition in search. Here’s how we did it.

Services Mission Summary

SEO

Content Marketing

Website Design

The M&P Impact

+53% Appointments

+150% Phone Calls

+28% Website Engagement

+18% Organic Impressions

+799% Service Page Views

+516% New Visitors

OUR WEBSITE DESIGN STRATEGY?

Creative Direction

Your website is your first impression for new clients. Renovation Med Spa’s old website was white and sterile. The site was giving more of a medical facility rather than a medical spa. Our team worked to expand their brand color palette by incorporating pinks, blues, and colors that would give visitors more of a comfortable feel before scheduling an appointment.

Keyword Research

What’s the point of building a new website if no one will find it? That’s why our team at M&P worked to find opportunities in search that Renovation Med Spa could rank highly and drive traffic to the website. Based on these opportunities, we built new pages that would lead to new potential clients finding the site via service-based searches.

Enhanced Content Writing

For any medical procedure, users will often search for questions before booking any service. That’s why our enhanced content strategy centered on answering common questions and providing users with what to expect and information on whether they would be a qualified client for that service. Each page was enhanced to feel conversational, but authoritative to position Renovation Med Spa as the leader in the Reno area.