Prevail Fitness Case Study

Navigating the COVID pandemic, the team at Prevail Fitness was transitioning to an online coaching model. With interest in at-home fitness peaking, Prevail saw an opportunity to capitalize on the demand and expand its geography of clients with M&P’s digital know-how.
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personal trainer marketing

the brief

The COVID pandemic hit every business hard, but the personal training industry had its entire business model upended. No longer could clients come to expensive gyms and at-home workouts quickly became commonplace.

Prevail Fitness was no outlier to this trend. That’s why they approached M&P to help expand their digital footprint and build new web features that allow users from across the country to sign-up for their state-of-the-art fitness services.

Our team quickly got to work improving the branding, expanding color palettes, and creating a consistent, convincing web experience for those seeking personal training services.

Services Mission Summary

Branding & Photography
Website Design
SEO
brand photography

The M&P Impact

+65% Consultations

+83% New Clients

+325% Web Form Fills

+604% Website Traffic

214% Campaign ROI

+993% Web Conv. Rate

OUR WEBSITE DESIGN STRATEGY?

personal training website example
Keyword Opportunity Analysis
While we’re developing creative assets, it’s vital to understand how people will find your site. That’s where keyword analysis comes into the fold. Our Prevail Fitness research showed a great opportunity to rank for specific training searches like “former swimmer personal training.”
personal trainer website
Custom Photography
Users visiting your site want to see YOU, not a stock model. For Prevail, we followed them through a range of workouts – in the gym and on-site – to get a bank of photos of real people using their personal training service.
personal trainer website
Website Launch & Optimization
Your website is not static. It’s a living, breathing piece of your business. Once we launch a website, we run constant analysis to see what can be changed to improve performance. For Prevail, rapid-testing CTAs led to a large increase in new clients.

More! More! MOREEEE!

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