Prestige Care Case Study

Prestige Care, a senior living community operator with over 80 locations throughout the West Coast, needed to fill their communities. Their biggest issue was finding opportunities to rank highly in search against national competitors. That’s why they approached M&P. To help build a digital funnel that provided consistent, qualified leads that their team could turn into residents.

the brief

The M&P marketing team embarked on an exciting partnership with Prestige Care, a leading senior living organization, to revamp and optimize their search marketing campaigns. Leveraging their expertise in digital marketing and strategic optimization, M&P dove deep into Prestige Care’s existing search marketing efforts to identify areas for improvement and enhancement. Through meticulous keyword research, audience targeting refinement, and ad campaign optimization, M&P aimed to elevate Prestige Care’s online presence and drive qualified traffic to their website.

With a focus on maximizing visibility and engagement, M&P collaborated closely with Prestige Care to develop tailored strategies that aligned with the organization’s unique goals and objectives. By gaining a deep understanding of Prestige Care’s target demographic and market positioning, M&P crafted compelling ad copy and optimized landing pages to resonate with potential residents and their families. Through continuous monitoring and performance analysis, M&P remained agile in their approach, fine-tuning strategies to ensure maximum effectiveness in driving leads and conversions for Prestige Care.

Moreover, M&P didn’t just stop at driving traffic to Prestige Care’s website; they also focused on optimizing the site’s conversion pathways to maximize lead generation and engagement. By implementing user-friendly design elements, intuitive navigation structures, and persuasive call-to-action prompts, M&P aimed to create a seamless user experience that encouraged visitors to take the next step in their journey towards considering Prestige Care for their senior living needs. Through this collaborative partnership, M&P and Prestige Care worked hand in hand to not only improve search marketing performance but also foster meaningful connections with potential residents and their families, ultimately driving growth and success for the organization.

Services Mission Summary

SEO

Paid Search

Analytics

The M&P Impact

+93% Web Leads

+59% New Residents

+86% Full Occupancy

+107% Organic Leads

+411% Paid Leads

+512% Campaign ROI

OUR SEARCH CAMPAIGN STRATEGY?

Geo-Target High-Value Zip Codes

Market research of the assisted living industry revealed how important the location of communities are during the decision-making process of potential residents and adult children of residents. M&P built a PPC campaign for Prestige Care that targeted high-value zip codes for each of their 80+ communities – with customized messaging for each zip code.

Balance Organic & Paid Search

Most paid search agencies will look to build a campaign that provides the biggest ROI. They do this by bidding on brand keywords, which typically provide a bulk of revenue. M&P, on the other hand, builds holistic search campaigns that combine free traffic (SEO) with paid traffic (PPC) to maximize search traffic.

Analyze & Optimize On-Page Experience

Once our campaign is humming along and driving significant traffic the site, we then analyze the on-page experience to provide opportunities to better convert users once their on the site. For Prestige Care, simply moving the lead form higher up the page resulted in a 352% increase in conversion rate for community pages.