Skip the billboards, rule your block.
In today’s digital world, relying on word-of-mouth isn’t enough. That’s where local SEO comes in, and lucky for you, we’re a highly experienced bunch. Local SEO helps potential customers in your area find you as they search for products and services you offer.
It works by targeting local keywords that people in your area are actively searching for and making sure all of your business information is up-to-date. The point is for search engines to prioritize you. This includes incorporating local-based keywords throughout your content marketing efforts and integrating with PPC campaigns to capitalize on paid and organic search.
You want to attract qualified leads in your area of business and outrank local rivals. Don’t waste your time waiting for customers to stumble on your business. Take a proactive approach with local SEO.
We know local and we know SEO. Schedule a call with us today and let’s talk about getting you faster results.
An important part of local SEO is optimizing your Google My Business. Think of this as your (free) online storefront, allowing you to manage how your business appears in Google Maps and Search results. By claiming and verifying your Google My Business profile, you keep important information—like hours and location—up-to-date and optimize further with high-quality photos, detailed descriptions of your services, and positive customer reviews. These all play a role in influencing where you land in those coveted search results.
Keyword research becomes hyper-local. We go beyond broad industry terms to identify the specific phrases people in your area use to search for businesses like yours. Targeting local searches prioritize qualified leads and make sure your business is the one potential customers land on first.
The point here is simple—optimize content and website structure so search engines know you’re a relevant local business. This can be anything from using local keywords throughout your website, ensuring a consistent name, address, and phone number, and building high-quality backlinks from other local companies.
Link building helps increase your site’s authority. But link building locally is how you get to be the top dog on the block. Earning links from trusted local sources—think local newspapers, other local businesses, and relevant industry blogs—strengthens your Google My Business profile and signals to search engines that you’re a reputable business established within your community.
Existing online, even with the best SEO, isn’t enough to send your site to number one. You need to establish your brand as a trusted authority. Enter link-building. Think of links as digital currency—the more valuable links you have, the better you’re seen in the search engine game. We craft a plan to secure high-quality backlinks from relevant industry publications and websites so search engines see you as a top dog in your industry.
How many times have you looked at customer reviews before buying a product or paying for a service? Now think about how many other people do the exact same thing. Customer reviews are the gold standard of social proof, showing off how others view your business. And while good reviews spur new customers to buy, they also help influence your search ranking.
Content is the best way to connect with your audience, especially locally. Think blog posts highlighting local events, guides featuring nearby attractions, or testimonials from satisfied customers in your area. This locally-focused content establishes you as a trusted voice within your community, improves your website’s ranking in local search results, and gives potential customers valuable reasons to choose your business over competitors.
While AA Asphalting enjoyed steady business through government contracts, attracting new talent to fill their growing team across Washington state proved challenging. Recognizing the power of a quality website in recruiting, we crafted a fresh online presence for AA Asphalting. We shifted the focus from highlighting services for potential clients to showcasing the company culture and employee benefits, making AA Asphalting a more attractive destination for skilled workers. The site was structured to rank highly for job-related keywords while maintaining strong rankings for general asphalt services, ensuring both talent acquisition and client visibility.
Read our full AA Asphalt case study here.
Fast Water Heater‘s rapid expansion across Seattle, Portland, the Bay Area, and Southern California presented a unique local SEO challenge. While their service—water heater repair—thrives on local trust, they were operating under one website. To bridge this gap, we implemented a multi-pronged local SEO strategy. This included tailoring the website experience based on user location, building local authority within each market for high-volume keywords, and crafting targeted content to attract potential customers searching for service-based queries. We helped improve organic traffic by 58 percent and saw a 993 percent web conversion rate.
You can read all about Fast Water Heater in our case study here.
Lady Jaye is a Seattle-based smokehouse restaurant whose online presence went through a comprehensive local SEO strategy with us. We redesigned their website to showcase the restaurant’s ambiance and menu, while optimizing it for local search. Compelling content marketing—featuring local area details—engaged their target audience and established Lady Jaye as a neighborhood authority. Custom photography further solidified Lady Jaye’s brand image and enticed potential customers. This approach positioned Lady Jaye as a must-visit destination for Seattle foodies, along with their other great companies, LJ Meats and Little Jaye.
Read more about Lady Jaye with our case study here.
Faced with capturing a younger demographic in Reno, Virden MD sought our local SEO expertise. They’re a medical practice offering cosmetic surgery, medical spa services, and pellet therapy across three separate websites. Our strategy focused on local SEO to achieve dominance in Reno and Lake Tahoe searches for all three Virden MD brands. This included outranking competitors, revamping service page content to address common Gen Z inquiries, and optimizing website metadata for user-friendly search terms. Our goal was to make Virden MD the go-to destination for youthful rejuvenation in the region. And we’ve done great work so far—a 244 percent increase in web engagement, a 355 percent increase in traffic with people under 35, and a 433 percent increase in organic impressions.
Read more about Virden MD here. And if you’re interested in more of our case studies—local SEO-focused or not—we’d love for you to read them here.
If you’d like to schedule a call to chat about how our SEO expertise can tackle your local SEO needs, please do so. We’d love to chat!
Don’t be shy, reach out now!
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