G ALXNDR Case Study

What happens when a personal stylist is looking to expand into a luxury clothing empire? He contacts us. The team at M&P worked with G ALXNDR to shift their highly-rated styling service into an e-commerce juggernaut by crafting a luxurious and high-end digital experience.
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GALXNDR Personal Stylist Case Study

the brief

G ALXNDR had spent a decade styling some of the biggest names in business, suiting up luxury wedding parties, and cultivating a reputation for making high-fashion accessible for everyone.

However, when they approached us, they were ready to expand. 

Years of working with incredible designers and suppliers had created a vision for a clothing empire. One that would allow unique, one-of-a-kind designs to be purchased online. The antithesis of fast fashion, G ALXNDR asked the team at M&P to expand their online presence and transform their styling website into an e-commerce machine.

Services Mission Summary

SEO
Website Design
Analytics
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The M&P Impact

+24% Organic Traffic

+454% Website Revenue

+19% Organic Leads

+84% Organic Impressions

214% Campaign ROI

+993% Web Conv. Rate

Our E-Commerce Strategy

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Product Metadata Creation
After keyword research and site structure, our team begins to craft the base of product pages – the metadata. In this section of the launch, we create unique page titles and meta descriptions for each product to cover as much search as possible. Overlapping or duplicate pages – even if the products are similar – will hurt the overall website search presence.
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Product Keyword Research
Often, when we work with e-commerce brands, they decide to name their products with industry jargon and internal naming conventions. That’s why our e-commerce launch starts with keyword research. For G ALXNDR, we structured product names after what customers were searching for, not what the fashion industry called each item.
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Product Copy Writing
Each product page on the e-commerce website requires unique content. Even if the products are similar. This boosts SEO power throughout the website by reducing overlap. For G ALXNDR, our team added a “How To Use” section for each product that helped capture keywords like “how to wear a lapel pin” queries.

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