TOK Commercial Case Study

Any real estate deal has countless moving pieces – all going at once. Layer in multi-million dollar commercial listings and those moving pieces amplify tenfold. TOK needed help parsing through the thousands of data points to help inform their brokers and better direct their efforts in ways that will help them close deals. That’s where M&P comes into the picture.

the brief

TOK Commercial, a prominent commercial real estate firm, wanted to revolutionize their approach to data-driven decision-making and enhance their brokers’ capabilities in closing deals. Recognizing the transformative power of data analytics in the competitive landscape of commercial real estate, M&P embarked on a strategic initiative to equip TOK Commercial’s team of brokers with actionable insights and tools to optimize their efforts.

Through the development of a bespoke data analytics platform tailored to TOK Commercial’s specific needs and objectives, M&P empowered brokers with real-time access to comprehensive market data, trends, and performance metrics. By harnessing the power of advanced analytics and machine learning algorithms, M&P enabled TOK Commercial’s brokers to identify lucrative opportunities, anticipate market shifts, and tailor their strategies to meet the evolving needs of clients.

By fostering a culture of data-driven decision-making and continuous improvement, M&P and TOK Commercial collaborated to enhance the firm’s competitive edge and drive success in the dynamic landscape of commercial real estate.

Services Mission Summary

SEO

Content Marketing

Create evergreen content about the commercial real estate process to better rank for question-based searches.
Improve on-page content to balance aligning with search engine crawlers and improving user experience.
Provide insights into hot topics and keyword opportunities for in-house content being written by brokers.

Analytics

Create a live dashboard for the TOK marketing team to pass along to company stakeholders to showcase marketing improvements.
Build a live broker-specific dashboard that each broker can access to monitor their pipeline and digital performance of their various marketing efforts.
Optimize GA4 tracking to better relay impactful insights for web improvements.

The M&P Impact

+48% Property Leads

+30% Newsletter Sign-Ups

+15% New Users

+33% Organic Traffic

+104% Organic Leads

+11% Website Engagement

OUR SEO STRATEGY?

Metadata Writing & Implementation

For commercial real estate companies, it’s vital to develop a systemized way to implement proper metadata for the numerous property listings that are often posted and removed quickly. This inherently is bad for SEO, so M&P developed a unique system to maximize SEO authority for property pages.

Keyword Research

With every niche market, there comes a lot of difficulty in ranking highly for keywords. In the commercial real estate market, that problem is amplified by the number of aggregator sites like Loopnet and Crexi. Our team at M&P worked to find localized areas in Idaho for TOK to beat out the competition.

Web Content Enhancements

Google loves fresh content. Pages that stay stagnant in content often lose rank quickly in search engines. That’s why the team at M&P worked with TOK to consistently update service page content to align with industry trends and keep the content helpful and relevant.