Blender Bites Case Study

Blender Bites was growing and growing quickly. They had become a sensation in Canada and had their eyes set on launching in the United States. So, they reached out to M&P for our knowledge and insights into the American market and how we could help their brand make a major impact on target markets throughout the US.

the brief

With Blender Bites launching in Walmart and Safeway stores across the US, M&P was asked to create a highly-targeted awareness campaign to cultivate demand for this new pre-made smoothie product.

Recognizing the power and reach of social media platforms, M&P embarked on a comprehensive strategy tailored to showcase Blender Bites’ unique offerings and capture the attention of health-conscious consumers.

Through a combination of compelling content creation, influencer partnerships, and targeted ad campaigns, M&P aimed to position Blender Bites as the go-to choice for convenient and nutritious smoothie solutions. By tapping into trending topics, lifestyle trends, and wellness conversations on platforms like Instagram, Facebook, and TikTok, M&P endeavored to spark conversations and drive user engagement around Blender Bites’ products. With a keen focus on storytelling and authenticity, M&P aimed to foster a sense of community and connection among consumers, ultimately driving brand loyalty and advocacy.

M&P didn’t just focus on immediate engagement; they also implemented robust analytics and tracking mechanisms to measure the effectiveness of their social media efforts and refine strategies for optimal results.

Services Mission Summary

Social Media

SEO

Analytics

Create a live reporting dashboard that can be used by company stakeholders to monitor campaign performance.
Analyze overall website performance to provide insights and optimizations to all marketing efforts.
Leverage web data to provide supplementary insights to the effectiveness of customer awareness in the US.

The M&P Impact

+88% Website Visits

+63% Social Engagement

+84% Campaign Clicks

+129% Organic Impressions

+821% Organic Traffic

+93% Campaign ROI

OUR SOCIAL MEDIA STRATEGY?

Creative Ideation & Development

Once we have our target audience defined, our creative team gets work ideating creative strategies to get those users to stop their scrolling and actually engage with the ad. For social campaigns, our team loves to be a little quirky, weird, and funny to help our clients stand out from the flood of other ads littering social media.

Market Research & Audience Targeting

The true benefit of social media campaigns is the ability to target users based on their likes and activity in granular detail. Utilizing public data and fusing that with detailed targeting options with social platforms allowed us to tailor unique messaging for each audience segment and drive engagement.

Campaign Analysis & Optimizations

The beauty of any paid social media campaign doesn’t come with the initial launch – it’s come 3 months down the road when we implement optimization overhauls. For Blender Bites, we found that “mothers” were our best-performing target marketing, so we began to ideate additional segments of mothers to help improve the campaign performance.