Ahrefs, Semrush, and Moz, oh my!
If there’s one thing our content team and digital team love to debate, it’s the marketing dilemma of ranking for robots and connecting with humans. The reality is that both are equally important, but our days would be so boring without a little excitement, right?
Keyword research is a time-consuming task, but the reward is everything. The right keywords get your content, website, ad copy, and all the rest of the goods seen by the people making decisions on whether or not to buy. It’s the way you play the algorithm game and the price of admission is understanding volume, keyword difficulty, and intent, all to get the glory of ranking above your competition.
We have, without a doubt, some of the most dedicated keyword-searching analysts you’ll find. One look at their spreadsheet and the word “impressed” is an understatement. See for yourself after you schedule a call with us.
Keyword research is how you identify relevant keywords and phrases that your potential customers use to search for products or services online. This strategy involves brainstorming initial ideas, using keyword research tools to see what search is around your ideas, assessing keyword difficulty and other important metrics to see if the keyword is right to use, and finding related keywords useful for elevating your page further.
Keyword gap analysis is a strategy to identify keywords that your competitors are ranking for that you are not. It allows you to find new opportunities and puts you in a better place to compete. Through identifying top competitors, analyzing their keywords, comparing rankings, identifying gaps, assessing relevance and difficulty, and creating targeted content, you’re more likely to close the keyword gap and attract more organic traffic to your website.
Keyword bidding strategy is an important part of pay-per-click (PPC) advertising. This strategy involves setting bids for specific keywords to influence your ad’s ranking in search engine results. You can choose from: manual bidding, where you set bids for each keyword; automated bidding, where the platform adjusts bids based on factors like ad quality; target CPA, which aims to achieve a specific cost per acquisition; maximize clicks, focusing on the most clicks; and maximize conversions, aiming for the most conversions.
A comprehensive keyword research checklist will likely include:
Generate initial keyword ideas based on your business, then use SEO tools to find relevant terms. Analyzing your competitor’s keywords is a great way to mine other ideas your target audience is searching for.
To ensure your content is relevant and effective, identify keywords that directly relate to your business and the needs of your target audience. The underlying intent behind search terms help better tailor your content.
Incorporate your target keywords into your website content, meta tags, and headers, then monitor your website’s performance to ensure they’re working. Don’t be afraid to make adjustments as needed.
We’re not claiming to be experts in this industry. You’re the expert. We’re the experts at the algorithm.
With our unique onboarding process, our team spends hours listening to your vision and then crafts a one-of-a-kind campaign based on our conversation.
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