Author: ashlynnmurphy

Marketing for Hospitality and Tourism

Hospitality and tourism can be a tricky business. Yes, it’s competitive, but every industry has a bit of that. Sure,...

Higher Education Marketing Strategies

The landscape of higher education is rapidly changing. Enrollment numbers are declining, tuition costs are rising, and the role of...

SaaS Digital Marketing Agency

SaaS, or software-as-a-service, is a fierce business landscape, demanding continuous innovation to stand out. Among a sea of software solutions,...

Fintech Marketing Agency

Fintech. You’ve heard this word every time someone mentions the start-up they work for. And while it might get old,...

Agency vs. Corporate Marketing

To hire a marketing agency or to bring the work internally? The age old question on every top CMO’s mind....

E-Commerce Marketing Tips

Does the landscape of e-commerce feel like the Wild West? Yes. Are there hundreds of thousands of stores all vying...

What Is a Modal in Web Design?

Before you say it, we’ll say it. Yes, we are writing a blog about those oftentimes very annoying pop-ups that...

Beauty Industry Marketing

Today’s beauty consumers crave more than just sleek packaging and celeb endorsements. Sure, there’s a level of brand loyalty like...

Content Marketing vs. Brand Journalism

We as consumers are bombarded with information and advertising on the reg. And yes, we know that by writing this...

7 Essential Tips for High-Quality Cannabis Web Design

The cannabis industry is wild. We’ll be blunt. In some of the early legalized states, the industry boomed and tons...

10 Common Digital Marketing Mistakes and How to Avoid Them

Today’s digital marketing world is a minefield of pitfalls. These missteps can drain your resources, hurt your reputation, and stunt...

Best CMS for SEO

If you’re a business looking to make money, it’s no secret you need a website. You might be thinking, “Duh,...

The Essentials of Designing Brand Identity

Let us ask you this—how do you carve out your own unique space within your respective industry? Markets are crowded,...

Paid Search vs. Paid Social

Paid search and paid social are two titans in our online advertising world. They’re like two heavyweight boxers, each in...

Mastering CPG Marketing

We feel our title is a fair question. How do consumers choose which brand of water to buy when the...

Camera Phone vs. Digital Camera

In 1816, Frenchman Joseph Nicéphore Niépce constructed a prototype for what historians and photophiles consider to be the first photographic...

How to Choose a Web Design Agency

Choosing the right web design agency isn’t a simple pick-and-click affair. Your website is your company’s digital identity, the online...

Guide to Mastering Branding and Photography

What we’re about to say may sound ironic given that we’re writing a blog—words aren’t enough to promote your brand....

Blog Writing Services Packages

They say we live in a video world. Who are they? “They” could be The Buggles, the British synth-pop group...

Paid Search Strategies for Success

One popular buzzword in society today is “organic.” Everyone loves it. “Our chemistry was just organic,” or, “I only eat...

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