Data doesn’t have to be boring.
Data-driven decisions are how we deliver the results our clients want. Our expert number-crunchers, spreadsheet-makers, and analysts work hard to provide the rest of our team with actionable insights to optimize campaigns, improve website performance, and give you the ROI you’re looking for. It’s really a thankless job (but don’t tell them we said that).
Do You Need Marketing Analytics Services? Answer These Questions.
Marketing analytics involves collecting, analyzing, and interpreting data to make better decisions and optimizations around your marketing strategies. Using various tools, you can gather data from different sources—like website traffic or social media interactions—gain valuable insights into their target audience, and make informed decisions to see better results.
Analytics in marketing are important because they provide important insights that drive decisions around your strategy. Whether it be to measure performance, improve ROI, or stay competitive in your industry, reporting on how your campaigns are performing makes a big difference.
Four types of marketing analytics are descriptive, diagnostic, prescriptive, and predictive.
The main goal is to provide insights and information that influence decision-making on campaigns and other marketing strategies. Through research, you gain a deeper understanding of your audience and how to best target them, while also identifying areas for improvement. It’s a quantifiable way to see and measure results.
A marketing analyst is the stakeholder of all that we’ve talked about so far. This position is responsible for collecting, analyzing, interpreting, and offering suggestions based on the data. They will likely rely on various data sources like website analytics, social media metrics, and PPC campaign performance. The more information they can gather, the more information the rest of the team has to make strategy adjustments.
We don’t cherry pick the data. When you partner with us, we’ll sit down for a monthly report, sharing and offering insights on how the key metrics you’ve chosen to track are doing. Some of our clients want to focus on website traffic, some want more appointment bookings, and others want more social media followers. This is the time where you get to see where your money is going. But more importantly, it’s a time for all of us to collaborate and make the right adjustments, if needed, to see the best results for your brand.
We’re not claiming to be experts in this industry. You’re the expert. We’re the experts at the algorithm.
With our unique onboarding process, our team spends hours listening to your vision and then crafts a one-of-a-kind campaign based on our conversation.
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