Plastic surgery is a delicate balance of promoting aesthetic enhancements while maintaining ethical and professional standards. That means your marketing efforts have to be persuasive but honest. These are real medical procedures and false promises just don’t cut it.
Effective plastic surgery marketing focuses on building trust, showing off your surgeon’s expertise, and addressing patient concerns. This often involves a combination of digital marketing strategies, including SEO, PPC, social media, and content marketing. It’s a highly regulated industry and we sure as hell don’t want to damage our clients’ reputations.
That’s why we do our research, take our time, and closely work with our plastic surgery clients to continue to build a successful practice.
Everyone’s busy, but think about what you’re dealing with as a plastic surgeon. Not only are you performing medical procedures and ensuring the best care possible for your clients, but you’re also running your own practice.
A marketing agency with experience in the plastic surgery industry brings the knowledge of effective marketing strategies that resonates with the people who pay your bills. If an agency is anything like ours, it’s the right blend of creativity and data that gets results.
Our experience is extensive, and we aren’t just saying that to impress. Within the plastic surgery industry, we’ve provided services including SEO, web design, content marketing, and custom brand photography.
Our content marketing strategy is one that combines a user friendly focus with the work of our SEO team (more on that below). If web design is a service you need, our team can do it all, from expanding color palettes, to laying out new pages, and integrating booking platforms for more convenience. When we write a new service page—or any page for that matter—we focus on what your target client would want to read. Think about deeper understandings of the procedures, expectations, candidacy, and FAQs.
We also know the real value in high-quality brand photography, replacing stock imagery with real-life people your audience can relate to. This lets potential clients see themselves in your practice.
Our SEO services are designed to send your plastic surgery practice right to the top of Google. We’ll focus heavily on local search results for high-demand procedures so your practice stands out. Our expertise in keyword optimization identifies keywords that will rank and helps our content team translate complex medical terminology into everyday language. This makes your website more user and search engine friendly.
Virden MD, a Reno-based plastic surgery clinic, sought to increase their overall client traffic and revenue growth. Our goal was to attract a younger Gen-Z demographic for their injectable and laser services, and to position Virden MD as the premier cosmetic services provider in the Reno and Lake Tahoe area.
Our team implemented a comprehensive strategy to revitalize Virden MD’s digital presence. We optimized their website for search engines through strategic keyword targeting and content enhancements, making it easier for potential patients to find them online. Our content enhancements included the pain points that potential clients would want to know, like procedure expectations and FAQs.
To streamline operations and improve user experience, we integrated a more robust contact form fill to reduce back and forth emails from clinic staff and potential clients. platform and expanded website functionality. We also organized and produced brand photography that resonated with their target audience, showcasing the center in a relatable way.
You can read all about Virden MD’s case study here.
No, we aren’t shy about bragging when warranted. Here are the metrics as proof:
Appointments Increased By
Web Engagement Increased By
Organic Impressions Increased By
Traffic For People Under 35 Increased By
Campaign ROI is up by
If you’re a plastic surgery practice looking to enhance your marketing efforts, schedule a call with us. Whether it’s content marketing or digital marketing, we’d love to have that conversation.
We’re not claiming to be experts in this industry. You’re the expert. We’re the experts at the algorithm.
With our unique onboarding process, our team spends hours listening to your vision and then crafts a one-of-a-kind campaign based on our conversation.
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