While the cannabis industry continues to grow, many people still don’t understand all of the acronyms of the biz. THC, CBD, CBN, FSE—it’s exhausting, and because of that, all of the important distinctions of cannabis compounds get lumped together into the high-inducing flower of the ‘60’s. And we all know that just isn’t true.
As the benefits of CBD become more and more known, you as a CBD brand are constantly positioning yourself as the premium place to buy it. Among a saturated market, it can be tricky to find a unique way in.
We’ve experienced the challenges of marketing for a CBD company before, but have overcome them because we know how to approach it. CBD lies at the intersection of education, health, and sales, three things that are really hard to match up. But we’ve done it, and would love to do it for you.
We already said it but it’s worth saying again—the CBD space is competitive and a strong online presence is an absolute must. Our marketing strategy is tailored to your business with the goals of elevating your brand and driving results.
We’ll optimize your website for search engines with SEO, ensuring it appears at the top of search results. We’ll also create engaging content that educates and informs your audience about the benefits of CBD, clearly separating it’s therapeutic properties from those of the mind-altering effects of THC. With an industry like cannabis, people want to trust a brand, which is why a genuine brand identity should reflect the quality of what you sell. We’ll help with that, too.
Hiring an agency with experience in the CBD space frees you up to focus on other areas of the business that need your attention. If you’re on this page, that means you’re looking for, or are at least curious about, a marketing agency and what our services can do. We specialize in all the essentials associated with digital marketing, including SEO, content marketing, paid search, brand photography, and web design. And the best part? We include you in everything we do, so you still have full control over your business. Think of us as your marketing team…because we are…and we’re really good at it.
When we partnered with Social CBD, our goal was to break the stigma around CBD and cannabis, and to educate potential customers who would be more likely to buy. Our content marketing strategy focused on creating informative and engaging content that answered common questions about CBD and optimized the website for search engines so people would actually find Social CBD. By combining SEO and content marketing, we expanded their digital footprint, increased brand awareness, and drove traffic to their website.
Check out the full case study for Social CBD here.
As a result, we saw some amazing metrics that they absolutely loved, including an increase in:
Search traffic by
Blog traffic by
Social followers by
Web conversion rate of
If you’re a CBD brand searching for a marketing team that knows how to elevate within the industry, schedule a call with us today.
We’re not claiming to be experts in this industry. You’re the expert. We’re the experts at the algorithm.
With our unique onboarding process, our team spends hours listening to your vision and then crafts a one-of-a-kind campaign based on our conversation.
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