Ditch the stoner vibe. Welcome to the world of professional cannabis.
Digital marketing in the cannabis space is like running through quicksand. You believe you’re making progress, but suddenly, the ground shifts beneath you, and you’re in a deeper hole than when you started.
Shifting regulations, new markets, and a flood of competition affect every sector of cannabis. From growers to dispensary owners, it’s an uphill battle to dominate the digital cannabis space. That’s why so many cannabis brands neglect to build their digital presence. Where many see this challenge as a losing battle, we see it as an opportunity.
The M&P team has learned many lessons in the cannabis marketing space. Our experience with cannabis brands has allowed us to compile helpful tips and tricks for navigating the complex, ever-changing cannabis advertising space.
Our team has had direct experience working within the cannabis industry. We’ve worked with companies to launch new brands, produce content, and develop their SEO presence.
We’ve secured press coverage for cannabis personalities, built out robust dispensary websites, and integrated online ordering and delivery for producers – all to dominate local (and eventually national) markets.
With each of these strategies, our team has developed a unique know-how to combine our digital knowledge with the strange (and quasi-legal) challenges within the cannabis industry.
Marketing cannabis on social media can be tricky. Platforms like Instagram and Facebook have strict guidelines against directly promoting cannabis products, but it is possible to indirectly market your cannabis brand by focusing on other content, like industry news and imagery. Before posting and promoting cannabis brands on social media, it’s important to know the guidelines of each platform.
The future of the cannabis market is unknown. With more states legalizing cannabis in both the medicinal and recreational space, it would seem like the cannabis industry is set for even more growth. But with certain challenges like federal regulations and various restrictions, it’s hard to predict exactly where this industry will land in the near future.
The target market does tend to constantly evolve. An industry which used to target young adults is now seeing a shift into older demographics. As the stigma around cannabis continues to erode, and more research around the medicinal benefits comes out, people of all ages and backgrounds are coming to the cannabis industry as target markets.
No, you can’t run PPC campaigns on Google for cannabis. Their policy is clear about advertising products related to cannabis, and Google can detect and penalize attempts to do so.
Similar to social media, advertising cannabis online can be challenging. A well-built and user-friendly website is an effective way to get your message across, but also indirect strategies like content marketing work well to educate potential customers and increase your position as an industry leader.
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Effective marketing is crucial for attracting customers, building brand awareness, and staying ahead of other cannabis dispensary competitors. Our marketing strategy focuses on SEO, content creation, and building a solid online presence to help your dispensary succeed.
CBD marketing not only needs to effectively showcase CBD’s benefits, but also educate people on the difference between CBD, THC, and other components of cannabis. Our strategy combines SEO, content creation, and overall brand strategy to educate consumers about what all CBD has to offer.
Not only is fresh content a key piece of SEO development, but the active community of cannabis enthusiasts are in constant conversation about the industry, benefits, people, and products. Content marketing, or writing blogs and articles, can be leveraged effectively on social media and large publications via sponsored content. Creating a content strategy keeps the digital gears turning while the industry progresses.
The cannabis community is expanding faster every year. At a rate we haven’t seen since the boom of alcohol after prohibition was lifted. Cannabis is normalized. So, no need to lean on green, pack a pun, or slap a marijuana leaf as a logo. It’s time to elevate your brand. Cannabis consumers are everyday people – mom’s, dad’s, CEO’s, and your grandma in Tennessee. It’s our job to build you a lifestyle.
Often overlooked, but always useful. Placing the proper tracking and analytics tools on your website is a vital piece to growing your online presence. Even with a fancy website, huge following on social media, or pristine product images – there is always room for improvement. Web analytics can guide your marketing efforts to focus on the highest potential growth opportunities.
We’re not claiming to be experts in this industry. You’re the expert. We’re the experts at the algorithm.
With our unique onboarding process, our team spends hours listening to your vision and then crafts a one-of-a-kind campaign based on our conversation.
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