Marketing within the IT sector automatically demands a unique approach from the start. Not only does this industry tend to sell complex products or services, but the ones that are more simple in nature operate in a highly competitive market. Clear, benefit-driven communication is what brings in customers. If they don’t understand what they’re buying, then they just won’t buy.
Diverse target audiences range from individual users to large enterprises, bringing this industry into a B2C and B2B landscape. Segmenting your individual users while navigating the often lengthy B2B sales cycles requires consistent lead nurturing and innovative marketing efforts. We understand these challenges because we’ve worked with them, driving growth and success for all of our IT clients.
Our IT marketing experience is vast. Hell, we’re relying on IT right now to host this paragraph on this web page to convince you to use our services. (Can you tell a creative on our team wrote that?) Lucky for you, we have an expansive data team who knows what the f*ck they’re talking about. From fintech to SaaS, our clients have relied on our analytics, reporting, web design, and content marketing to drive leads and yield conversions.
It’s a plan to promote and sell technology products or services. Were you expecting a more well-thought answer? What matters most is how that strategy is executed. Identifying your target audiences, understanding their needs and pain points, and positioning how your product or services can address those needs is at the core of a worthy IT marketing strategy. If done right, customers will see your technical expertise and feel compelled by your value proposition to buy in.
We provide each of our clients with a personalized, real-time reporting dashboard. This allows you to monitor key metrics such as new customer acquisition, sales, or any other performance indicators you want to see. You tell us, we tell the data guys, and they make it happen. Using this live data, we can tangibly show you how much revenue is generated by our team’s efforts. With our dashboards, there’s not even room for embellishment, let alone flat-out lying.
Most spend around 10 to 15 percent of their gross revenue on marketing. This answer most definitely depends on a ton of factors related to your individual company, but that number is a general rule of thumb. It’s a competitive industry and you need every edge to stay ahead.
Absolutely. If anyone tells you otherwise, the’re lying. We do it all the team and we love it. A combined approach leveraging both your in-house team and an external agency opens so many doors. M&P acts as a strategic partner, integrating with your in-house marketing team and providing support in areas that you need or lack. Our goal is the same as yours. There’s no grandstanding from the M&P squad as far as we’re concerned.
What sets M&P apart is that we make decisions based on data. Market research and analysis gives us the blueprint for who the heck your audience is. From there, our strategy-minded team members get to work on crafting personas, aligning the data with a creative vision. Once we have a built out idea of who your audience is, our creative team comes in and finds the best way to reach them.
2023 Client Organic Impressions
2023 Client Organic Web Leads
2023 Client Paid Search Leads
Avg. Client Cost Per Lead
Avg. Web Lead To Resident Rate
Let’s drive organic growth to your brand. SEO may be a painstakingly thorough keyword research process, but it’s one we proudly take one. We analyze your website’s authority, compare it to competitors, and identify high-potential keyword opportunities. This lays the foundation for everything from writing and implementing metadata, to crafting titles and on-page H1 tags, ensuring relevant and frequent keywords are used to improve search rankings.
As search algorithms evolve, we keep up. We constantly enhance your online presence to provide a valuable user experience while simultaneously capturing additional relevant keywords, ultimately driving increased qualified traffic to the website.
Paid search, or PPC, is our way of ensuring precise targeting and measurable results. A successful campaign begins with keyword research, but includes a specific high-volume, cost-effective approach given that you’ll pay each time someone clicks. Geo-targeting plays a crucial role, allowing for us to focus on specific geographic areas relevant to your reach.
We regularly analyze performance data, including bid adjustments, targeting refinements, and ad scheduling, to respect your budget and make sure our campaigns are working for you.
Content marketing is an important bridge between what you offer and who you want to offer to. This is especially important if your product involves a complex technical offering and you want your audience to understand what your company actually is. By creating educational, informative, and engaging content, IT companies can speak directly to their target demographic, allowing you to accurately promote your products and services by clearly explaining your value proposition. Leave it to us to transform complex technical information into digestible content that resonates with a broad audience. An audience that will buy what you’re offering.
We’re not claiming to be experts in this industry. You’re the expert. We’re the experts at the algorithm.
With our unique onboarding process, our team spends hours listening to your vision and then crafts a one-of-a-kind campaign based on our conversation.
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