Differentiate your brand. Cultivate loyalty. Watch your product fizz and bubble.
Food & beverage is a noisy industry. Everyone vying for their time in the digital spotlight. Agencies will promise virality by posting social sweepstakes to garner attention, but at M&P, we look to strike deeper by building a community of loyal customers and giving them the tools to become brand advocates.
Rather than short bursts of giveaways that often lack long-term growth, M&P has worked with brands across the food & beverage industry to build brand recognition prior to any customer entering a store.
Our work with food & beverage companies across North America has been as eclectic as the cereal aisle at the grocery store.
We’ve helped launch new products, expand brand awareness, build a social media presence, and take down similar competitors through our robust market research and creative strategies. Helping our clients stand out from the competition online and on the shelves.
Even if your product lives on shelves, establishing a strong digital presence is the first step to shopper awareness.
Our research for the food and beverage industry has revealed that consumers are 8 times more likely to buy a product if they’ve already seen that product online.
By establishing a large, impactful digital footprint, you can build brand loyalty and cultivate customer curiosity to drive new purchases.
While most agencies will recommend social media as the most important channel for advertising food and beverage products online, our team at M&P have found other channels like SEO, content marketing, and elegant website design as effective channels for growing your business.
We’re not saying social media isn’t important. However, social media is an effort to convince consumers they’d enjoy your product. While SEO and content marketing position your brand in front of consumers actively seeking out your product.
Wow, what a complicated question we prompted ourselves to answer.
The answer isn’t simple, but there one consistent. Customers are introduced to new brands on digital platforms. Catching the eye on a shelf is great, but that doesn’t beat a consumer seeking out your product of the shelves.
Build a digital presence through social media, website design, and paid media can build a brand audience before they even take a bite (or a sip).
Social media is vital for every food & beverage brand. The most common tactic used by these brands is giveaways.
They promote free product on socials, gain a huge influx of followers, then all clap each other the backs.
In our experience, while this tactic is great a boosting numbers, building long-term engagement on social media relies more on lifestyle marketing. Show the benefits, the experience, the sheer joy one will feel by purchasing your product.
Each campaign from M&P comes with a live reporting dashboard. Giving your visibility into revenue and the channels that are driving that revenue.
Based upon our open, live dashboard, we’re easily able to calculate the exact revenue our team’s efforts are driving for your brand. Match that against the cost of our service and voila! You have ROI.
New Social Followers Generated In 2023
Avg. Increase In Newsletter Sign-Ups
Avg. Increase In F&B Client Web Traffic
Avg. CTR For Our Managed Social Ads
Avg. ROI on M&P Campaigns
Social media marketing has become an indispensable tool for food and beverage brands, providing a dynamic platform to engage with their target audience and enhance brand visibility.
With the rise of platforms like Instagram, Facebook, and Twitter, brands can showcase their culinary creations through visually appealing content, tantalizing viewers’ taste buds and creating a desire to indulge.
One of the key advantages of social media marketing for food and beverage brands is the ability to build a loyal community. Brands can interact directly with their audience, responding to comments, conducting polls, and fostering a sense of connection.
SEO (Search Engine Optimization) is paramount for food and beverage companies to enhance online visibility and attract potential customers.
Crafting keyword-rich content that reflects popular search queries related to the culinary industry is essential. Optimizing website structure, including meta tags, headers, and image alt text, aids search engines in understanding and ranking the site appropriately.
Backlink building and maintaining an active presence on review platforms contribute to credibility and search engine rankings. With effective SEO strategies, food and beverage companies can rise above the digital noise, reaching a broader audience and driving organic traffic to their websites.
We’re not claiming to be experts in this industry. You’re the expert. We’re the experts at the algorithm.
With our unique onboarding process, our team spends hours listening to your vision and then crafts a one-of-a-kind campaign based on our conversation.
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