A Marketing Agency
For CPG Brands
For CPG Brands
For CPG Brands
For CPG Brands
For CPG Brands
For CPG Brands
Full Marketing For Empty Shelves
The CPG landscape is currently a beautiful, chaotic mess.
Gone are the days when marketing just meant paying a slotting fee to a grocery chain and hoping a suburban mom grabbed your jar off the shelf because the label looked vaguely trustworthy.
CPG is a war of Omnichannel Presence.
If you aren’t winning on TikTok, dominating Amazon search, and maintaining a subscription-fueled D2C site all at once, you aren’t a brand, you’re a line item waiting to be discontinued.
The modern consumer doesn’t just want a product; they want a story they can consume, a brand that fits their aesthetic, and a shipping speed that rivals their own attention span.
Whether your product comes in a bag, a bottle, or a box, the psychology of why someone hits “Buy” remains the same. We’ve been in the trenches with brands across the entire CPG spectrum, proving that our marketing strategies are as versatile as they are effective.
Our digital marketing campaigns have grown our CPG clients by an average of 74%. We don’t just help you get on the shelf; we make sure you’re the reason the shelf stays empty.
There’s Nothing Pre-Packaged About Our Marketing Campaigns
“I was searching forever for an agency that could handle the wide range of marketing that I needed to launch my brand. M&P executed everything: branding, web design, SEO, and paid marketing with great effect.”
Beth Shurman
Founder
Outer Worlds Coffee
Between Meta, TikTok, Amazon, Google Shopping, Pinterest, and your own D2C site, the modern CPG brand is expected to be a multi-channel deity.
But here’s the reality: when you try to be everywhere at once with a modest budget, you’re just whispering in a hurricane.
Marketing Channel Overload is the silent killer of emerging CPG brands.
You’re drowning in a sea of disjointed data, trying to figure out if that TikTok “view” actually led to the Amazon “sale,” while your paid budget is spread so thin it’s effectively transparent.
We don’t believe in “Omnichannel” for the sake of it. We look at your margins and your customer behavior to identify the Power Channels.
M&P Identifies Key Channels For Campaigns
PPC is the equivalent of a double espresso: it gives you an immediate, jittery jolt of sales that looks great on a Monday morning report.
But if you’re relying on that caffeine hit to stay alive every single day without ever eating a “real meal” (SEO), your brand is headed for a massive crash.
When you neglect long-term strategies like SEO and Content, you are essentially operating without an insurance policy.
Every dollar spent on PPC is a one-time transaction. Every dollar spent on high-authority SEO and “Knowledge Hub” content is an investment in an asset.
M&P Balances Short-Term & Long-Term Strategies
Most agencies take your paid media budget and “peanut butter” it. Spreading a thin, useless layer across every platform imaginable.
You end up with a few clicks here and a couple of likes there, but zero Statistical Significance.
If you don’t have enough traffic hitting a landing page or enough conversions flowing through a pixel, your “data” isn’t an insight; it’s just noise.
You can’t optimize what you can’t measure, and you can’t measure anything when your data is fragmented across six different dashboards.
If they don’t have enough data to be held accountable for a platform’s failure, they can keep billing you for “brand awareness.”
M&P Prioritizes Data Density Over “Awareness”
These marketing services are a slow burn, but they set the foundation for long-term success.
SEO
Web Design
Content Marketing
Because sometimes you don’t have time to wait. Launch these services and get instant growth.
Paid Search
Paid Social
Social Media
Fishing off the beautiful Washington coast is treacherous enough, but Lummi Island Wild entered new waters when it came to selling its premium seafood online.
They partnered with M&P to optimize their digital marketing strategies in order to expand their regional reach into a national one.
M&P spearheaded keyword research, ran deep-level competitor analysis, and implemented a holistic search strategy that covered both paid and organic channels.
A lot of agencies can talk about their services, but words can be misleading. We’re all about transparency, so we’ll show you the numbers because they can’t lie.
Our Marketing Impact With CPG Brands Last Year
Marketing Impact Timeline: Long-Term (6 – 8 Months)
CPG SEO isn’t about ranking for keywords; it’s about owning the answer.
SEO is no longer about being a “suggested reading” link on page four. It’s about being the default choice when a hungry, hurried, or health-conscious consumer looks for a solution.
If your jarred sauce or specialty coffee isn’t showing up exactly when the intent to buy peaks, you’re essentially a ghost in the pantry.
At M&P, we’ve moved past the era of picking keywords and stuffing them throughout the page.
Our agency treats CPG SEO as a high-stakes game of Physicality and Prompting.
We want your products to dominate the visual shopping grids and be the first name that drops out of an AI’s “mouth” when a user asks for a recommendation.
The Google Shopping carousel is your new end-cap display.
If your product feed is generic, you’re buried under the private-label store brands. We don’t just upload your products; we surgically enhance them.
Google’s AI doesn’t just read titles; it breathes metadata.
We optimize your feed with specific CPG attributes. Dietary labels (Keto, Vegan, Non-GMO), flavor profiles, and “Occasion” tags. We don’t just list “Jarred Indian Sauce”; we list “Mild Butter Chicken Simmer Sauce – Keto-Friendly – Gluten-Free – 15-Minute Meal Base.”
We also know that Google Shopping rankings are heavily influenced by “Offer Quality.”
Ensuring your feed includes real-time shipping speeds and “Subscribe & Save” pricing can be the difference between the first page and the fifth.
By signaling to Google that your product is a “convenient” and “high-value” choice, we push you to the front of the carousel where the 70% click-through rate lives.
The way people discover CPG products has fundamentally shifted with the rise of AI.
When a user tells Gemini or ChatGPT, “Suggest a high-protein supplement that doesn’t taste like chalk,” or “Find me a boutique coffee roaster with chocolatey notes,” you need to be the answer.
AI models (LLMs) don’t hallucinate your brand out of thin air; they synthesize existing data.
We build the “digital lore” around your brand by securing mentions in niche culinary forums, Reddit communities, and independent review sites. This creates the “consensus” the AI needs to recommend you with confidence.
Implementing advanced Product Schema that goes beyond the basics is the easiest win that SEO agencies often overlook.
We include “Pros/Cons” markup, ingredient transparency, and structured “How-To” data (e.g., “How to brew our coffee for the perfect French Press”). This structured data is the “cheat sheet” the AI uses to understand exactly what your product solves.
Marketing Impact Timeline: Long-Term (4 – 8 Months)
A CPG website shouldn’t just be a place to buy; it should be a place to belong.
A “standard” Shopify template is the digital equivalent of a generic cardboard box.
It’s functional, sure, but it has zero soul. If your website looks exactly like every other indie hot sauce or supplement brand that launched last Tuesday, you’re just running an order form.
M&P believes CPG web design should be an immersive sensory experience.
Since your customers can’t smell the coffee or taste the simmer sauce through the screen, your design has to do the heavy lifting.
We move beyond the “out-of-the-box” limitations to create a digital flagship that feels as premium as the product inside the jar.
Most CPG brands fall into the trap of the “Hero Image + 3-Column Grid” monotony. It’s predictable, it’s boring, and it makes your product look like a commodity.
Our CPG web designs break the grid.
We use Asymmetric Layouts and Immersive Scrolling to tell a story.
Instead of just a static bottle shot, we use “Scroll-Triggered Animations” that deconstruct your product, showing the raw ingredients, the texture of the powder, or the steam rising from the cup.
We want the user to feel the weight of your quality.
Also, we replace generic buttons with bespoke UI elements.
Maybe it’s a custom “add to cart” animation that mimics your packaging’s unique opening mechanism, or a hover effect that reveals the “origin story” of your ingredients.
These small details signal to the customer that if you put this much care into a button, you definitely put it into the product.
In CPG, the first sale is a trial; the second sale is a business.
To get that repeat purchase, your site needs to stop acting like a vending machine and start acting like a community hub. We tactically blend The Sell with The Soul.
We move “Reviews” out of the bottom of the page and weave them into the shopping journey. We integrate UGC (User-Generated Content) galleries that show real people using your products in their actual kitchens or gyms.
When a shopper sees a community of people like them obsessed with your brand, the risk of the purchase vanishes.
Additionally, we design Subscription Portals that don’t feel like a trap.
Instead of just a “Manage Subscription” button, we build an Inner Circle Dashboard. This is where we offer exclusive recipes, early access to new drops, and community challenges.
We use copy that reinforces their identity: “Welcome back, Chef” or “Your morning ritual is ready.”
Marketing Impact Timeline: Short-Term (2 – 4 Months)
PPC campaigns are an intricate dance. Following the steps, but moving your own beat.
PPC is your “Go-to-Market” jet fuel. But if you’re just dumping money into every available campaign type without a hierarchy, you’re not scaling, you’re just subsidizing Google’s quarterly earnings.
At M&P, we treat the Google Ads ecosystem like a precision toolkit.
You don’t use a sledgehammer for a finishing nail, and you don’t use a Display ad to capture a high-intent “Buy Now” search. We deploy each campaign type at the specific moment it’s designed to win.
CPG PPC campaigns aren’t a “set and forget” utility. It’s a dynamic feedback loop.
If your agency isn’t using your Social data to improve your Search ads, or if they’re letting PMax run without “Guardrails,” they’re just playing with your money.
For CPG brands, the goal is to be everywhere the consumer is, but with varying levels of aggression based on their intent.
Performance Max campaigns are great for the “I didn’t know I wanted this” phase.
Shopping campaigns are great for the “I know what I want, but not who I want” phase.
Search campaigns are great for the “I’m trying to find a solution to a problem” phase.
Display campaigns are great for the “I’m interested, but got distracted” phase.
Most CPG brands view Meta and TikTok as just sales channels.
At M&P, we view social media campaigns as your R&D Department.
Social media is the only place where you can get real-time feedback on your messaging for a few hundred dollars. Social Ads are an incredible stress test for everything before we roll it out to your entire marketing ecosystem.
Is your audience more moved by “Save 20 minutes on dinner” or “Authentic flavor like your grandmother made”?
We constantly run A/B tests across social platforms to find the winner. Once we find the hook that gets the highest CTR, we move that copy to your Google Search headlines and your Website Hero section.
Also, we test raw, UGC-style “Unboxing” videos against high-gloss “Product Sizzle” reels. If the raw video converts better, we know that your audience craves authenticity, and we adjust your Email and SEO imagery accordingly.
At an even deeper level, we take the winning “Questions” from your Social ad comments (like “Is this safe for kids?” or “Can I use this in a slow cooker?“) and we turn them into FAQ sections on your product pages and long-tail keywords for your SEO strategy.
Marketing Impact Timeline: Long-Term (6 – 8 Months)
Content marketing without tactical research is just noise.
In the CPG industry, a “creative whim” is a luxury that usually results in zero ROI.
If you’re writing blog posts because you “feel inspired” to talk about the history of the coffee bean, you aren’t marketing, you’re journaling. Content marketing for CPG brands must be a Data-Driven Siege.
At M&P, we don’t guess what people want to read.
We use keyword forensics and AI prompt analysis to figure out exactly what your customers are asking their devices at 6:00 PM when they’re standing in the kitchen, wondering what to make for dinner.
Your blog isn’t an art gallery; it’s a Solution Engine.
We move beyond high-volume, generic keywords to find the “Intent-Rich” queries that lead to a sale.
Our marketing agency uses AI tools to analyze the conversational prompts users are feeding into LLMs like Gemini or ChatGPT.
Instead of just ranking for “Butter Chicken Sauce,” we target: “How to make a restaurant-quality Indian dinner in under 20 minutes for a family of four.” By answering the specific prompt, we ensure your brand is the recommended solution by AI assistants.
Additionally, we don’t just “stuff” keywords. We build out Topic Clusters.
If we’re writing about your blender supplements, we aren’t just writing one post; we’re building a web of content covering bioavailability, post-workout recovery science, and recipe integrations. We feed the search engine a “Semantic Map” that proves you are the undisputed authority in your niche.
A great CPG blog does more than just drive a single click; it acts as a Link Magnet that raises the “Digital Tide” for your entire website.
When we publish “Reference-Grade” content, like a deep-dive study on the Acidity Levels of Cold Brew or the nutritional bioavailability of spices, other websites, news outlets, and health bloggers link back to you as the source of truth.
This content strategy is the secret sauce.
Google doesn’t like to rank a product page for competitive terms. However, when your blog earns high-quality backlinks from reputable sites, that Domain Authority flows through your internal links down to your product pages.
Your “Simmer Sauce” product page starts climbing the rankings not because of its own SEO, but because your “Guide to Indian Spices” is a world-class resource.
Marketing Impact Timeline: Short-Term (3 – 6 Months)
If your social media agency is bragging about “Likes” while your warehouse is full of unsold stock, you’re being sold a participation trophy.
Social media is the ultimate double-edged sword for CPG brands.
It’s where brands go to become household names, but it’s also where most marketing budgets go to die a slow, quiet death at the hands of aesthetic photos and meaningless engagement.
At M&P, we have a cynical (but accurate) view of the CPG social media marketing space.
If a post doesn’t lead to a recurring subscription, a retail pull-through, or a data-driven insight, it’s just digital wallpaper. We move past the “influencer hype” and the “vanity metric” fluff to focus on what actually keeps your product on the pantry shelf.
Let’s slaughter a sacred cow: Influencers rarely drive direct sales for CPG brands.
Most CPG companies think that sending a free case of “Jarred Indian Sauce” or “Blender Supplements” to a creator with 500k followers will result in a landslide of orders. It won’t.
People follow influencers for entertainment, not for grocery shopping.
A “Like” on a pretty photo of a coffee mug is a low-friction action that rarely translates into the high-friction action of opening a browser, entering credit card info, and waiting three days for shipping.
Also, most influencers have built an audience based on their personality, not their expertise in your category. You’re paying for access to a crowd that is interested in the creator, not your “Keto-friendly” ingredients.
If you’re looking to capitalize on the new world of influencer marketing, we wish you the best of luck, but we’re not the right agency for you. We hate them.
Most agencies love to lead their monthly reports with Engagement Rate, Follower Growth, and Impressions. It makes us sick.
At M&P, we call these Vanity Metrics because they are specifically designed to make an agency look busy while your sales are flatlining.
Having 100k followers looks great to your competitors, but if 90% of them are in a demographic that doesn’t shop at the retailers where you have shelf space, those followers are a liability, not an asset. They clutter your data and confuse the algorithm.
A viral video might get you a million views, but if it’s viral because of a trending song and not because of your product’s unique value proposition, you’ve gained zero brand equity.
You’ve just paid for a million people to look at a meme and forget your brand name five seconds later.
We prioritize Bottom-Line Metrics.
Add-to-Cart Rates, Subscription Retention, and Customer Acquisition Cost (CAC). If your engagement is up but your “Repeat Purchase Rate” is down, we aren’t celebrating; we’re fixing the strategy.
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There is a dangerous, multibillion-dollar misunderstanding that “branding” is something you finish once the graphic designer sends over the final EPS file of your logo.
Most founders think that if the font is “clean” and the colors are “popping,” the branding work is done.
At M&P, we’re here to tell you that a logo is just a nametag. Your brand is the behavior.
It is the cumulative effect of every single touchpoint a customer has with your product, from the way your Google Search ad is phrased to the specific “thud” the box makes when it hits their doorstep.
If your visual identity says “Premium Artisan” but your checkout page is a cluttered mess of broken plugins, your brand isn’t premium; it’s a lie.
Real CPG branding is about continuity.
It’s the “vibe” that remains consistent when a customer moves from a frantic TikTok feed to a sterile Amazon product page. At M&P, we don’t just “apply” your brand; we architect it into the very DNA of your marketing channels.
In PPC: Branding isn’t just your logo in the corner of a Display ad. It’s the Tone of Voice in your headlines. Are you the snarky disruptor or the trusted heritage expert? We ensure your search copy doesn’t just chase clicks, but reinforces the brand’s psychological position.
In Web Design: We move beyond the “Shopify Aesthetic.” We build custom digital flagships where the User Experience (UX) is the brand. If your brand is about “Simplicity,” we engineer a zero-friction, three-click path to purchase. The ease of the transaction becomes a brand attribute.
In Content & SEO: We translate your brand values into Authority. We don’t just write for keywords; we write in your brand’s unique perspective. We ensure your Knowledge Hubs don’t just provide “info,” but provide your specific philosophy on coffee, supplements, or cuisine.
The modern CPG consumer is hyper-literate.
They can smell a “packaged” identity from a mile away. To win, your branding has to manifest in your tactical execution.
When we manage your Amazon Presence, branding means ensuring your A+ Content doesn’t just repeat the bullet points from the box, but expands the “world” of the brand.
When we manage your Social Media, branding means your responses in the comment section sound like a human being, not a PR department.
A great logo can get someone to look at the shelf.
Only a great branding strategy can get them to put the product in the cart, subscribe for monthly deliveries, and tell their friends they’ve “discovered” something special.
At M&P, we bridge the gap between “looking good” and “operating flawlessly.”
We implement your brand values into every algorithm, every pixel, and every line of code, ensuring that your company doesn’t just have a nice label, it has a dominant identity.
We hate to give vague answers, but it truly depends on your needs. Every CPG partner gets a customized marketing plan, and M&P is an à la carte agency, meaning you don’t have to take everything we propose.
But if you NEED an answer, the typical monthly cost for marketing CPG brands ranges between $2,000 – $4,000 a month.
We work with all CMS platforms. For CPG brands, Shopify is the most popular, and for good reason. The product management, shipping, and baked-in checkout flow are great for launching websites.
However, M&P has found Shopify’s design features to be very limiting. That’s why we combine a WordPress frontend with a Shopify backend to keep functionality consistent and maximize unique website designs for CPG brands.
Abso-fucking-lutely. Every M&P marketing campaign starts with our data team doing their whole nerd thing and ensuring every website visitor, social follower, or ad clicker is tracked throughout their appointment journey.
That way, you get insights into which marketing channels are working for your brand. We don’t just provide you with data; we bring insights that can be leveraged by all aspects of your CPG brand.
No. They’re stupid and terrible business people.
More importantly, they overcharge for their feed and hardly ever lead to actual sales.
You can meet with Zach and ask him directly. Just be ready for him to get on a soapbox and let loose on how stupid this strategy is for CPG brands.
It’s no problem for us! We’ve built our model to be your marketing team not your agency.
That means we move and flex with you. The short answer is that every partnership has a bank of hours we can use every month. At M&P, we give you the flexibility to use those hours however you want or need.
Need us to do a quick flyer? Sure. New business cards for an event? On it.
Marketing is an ecosystem, and we care about making your brand revenue. So, we don’t restrict ourselves in order to move and flow with your CPG brand needs.
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