They say we live in a video world. Who are they? “They” could be The Buggles, the British synth-pop group made famous for their not so subtle song about the “death” of the radio industry, titled “Video Killed the Radio Star.” Or “they” could be the millions of people who source all their information from TikTok videos.
Yet an irony exists that we just can’t ignore. People still search online for content that isn’t video. And it comes in the form of blogs. Truth is, content is everything, and while videos might be the new wave of content—given that our attention spans are shrinking faster than a vacuum sealed bag—high-quality, informative, and SEO-driven blog content can elevate your website over non-blog caring competitors.
Now here’s a picture to look at so we can continue holding your attention.
If you’re thinking to yourself right now, “This is all great, but when do you all think I have the time to write blogs,” you bring up a fair point. As a business owner, you probably don’t. That’s why we urge you to re-read the title of this blog.
What Are Blog Writing Services?
Exactly what they sound like. You hire us (the agency) and we write killer content for you (the business). The key isn’t to impersonate Dickens, Hemingway, or Roald Dahl (any Willy Wonka fans?), but rather to build a content strategy around topics tailored to your audience to then address their needs and drive them through the funnel.
An agency who cares about your business will work with you on a structured approach that actually delivers not only key metrics, but also what your audience wants to see. Different blog writing services packages include content strategy and planning, the actual creation, SEO optimization, and any additional services discussed during a meeting (and we’d love to meet you so schedule a time here!).
Should I Outsource Blog Writing?
To answer this question, we’ll pose a series of questions for you to consider:
- Do you have the time and resources to consistently write blog posts?
- Are you confident in your writing skills without relying solely on AI?
- If you’re relying on AI, do you have the bandwidth to at least add your own voice?
- Do you have the ability to optimize for SEO best practices?
- Does your content require a deep understanding of your unique industry or brand that only you can write about? (Unless you’re a cardiothoracic surgeon, this probably doesn’t apply.)
- What is your budget for content creation?
Please feel free to answer these questions but we’ll answer the original question here—yes, you should outsource your blog writing. Schedule a meeting with us and we’ll tell you all about it.
Does It Need to Be a Monthly Blog Writing Service?
There’s no hard and fast rule that a blog writing service you hire needs to be monthly. You could do something like one-off blog posts to fill gaps in your existing content, or perhaps you have a campaign that needs immediate content attention.
But if you’re prioritizing a blog on your website in order to increase traffic, then yes, monthly blog writing is almost certainly most definitely advised.
Why? Consistency. A steady stream of fresh content keeps your audience engaged but also improves SEO. We’ve already done this with a host of industries (even financial advisors).
Why Does an SEO Blog Writing Service Matter?
If the actual writing of your content is the brain, then SEO is the heart. Neither succeeds in keeping your blog alive without the other.
SEO does the following for your blog writing efforts:
- Improves search engine ranking so your website ranks higher for relevant content readers are searching for.
- Enhances website visibility by boosting your chances of landing on Google’s highly coveted page one.
- Targets the right traffic and leads so people reading your blog are more likely to become customers.
- Establishes credibility and expertise positioning you as a thought leader in your respective field.
- Long-term growth to ultimately build your website’s authority and domain strength to see consistent organic traffic.
It’s become a reality that you better believe. You must write for robots first to then get to humans.
What About B2B Blog Writing?
Glad you asked. We do that too. And our evidence is this blog.
If you’re reading this blog, then you’re most likely a business looking for blog writing services. We are a business offering blog writing services. Looks like we’ve found a perfect B2B match.
B2B blog writing is unique in that your audience is actually roles within a company, like a marketing manager or even CEO. If you take the approach of B2C and combine it with a more relevant B2B tone, you’ve captured the essence of B2B writing—get the attention of one person who then considers your service for the larger business.
B2B blogs dive into topics relevant to running a business, like industry trends, marketing strategies, productivity tips, or financial insights. The goal is to position your company as a valuable resource for other businesses, and to increase brand awareness, attract qualified leads, and boost organic traffic to your website.
Real Estate Blog Writing Service
If this section applies to you, then we don’t need to tell you how competitive the residential and commercial real estate markets are. Your presence online should be about two things: capturing clients and staying ahead of the competition.
How do we know this? We’ve dealt with this industry before, most notably with a great client called TOK Commercial. A well-known commercial real estate firm, they wanted to change the way they approached data-driven decisions and improve their brokers’ abilities to close deals.
Along with SEO services, we provided content marketing assets including blogs, which contributed—along with our other efforts, of course—to a 33 percent increase in organic traffic and a 104 percent increase in organic leads.
Read all about this in our case study here.
We’d love to talk with you about our blog writing services. Sure, you could go with another agency or rely on AI. But don’t you want to at least hear us out?
