As a dentist, you regularly deal with the aftermath of too much sugar, not enough floss, and the occasional rogue popcorn kernel lodged between molars. You have enough to deal with and between the cavities and crowns, the last thing you may be thinking about is marketing your dental practice.
Think about dental marketing like this. People use those whitening strips as a quick fix to get those chompers glowing. That’s like you running a successful holiday print campaign in your local area and getting some traffic. Both work in the short-term but fade over time. Your marketing strategy needs a regular cleaning, the constant attention of brushing, flossing, and rinsing to keep those pearly whites, well, white.
Our question is this—are you willing to do that? If not, keep reading or schedule a call with us. We know what to do and are sure as hell willing to do it.
Now let’s get into five important marketing strategies that all dentists should know.
1. Build a Strong Online Presence
People are increasingly turning to the internet to research dental providers, and a well-optimized website is your virtual storefront. Everyone at our agency has Googled “dentists near me” after we’ve moved to a new place. How else are we gonna keep our dental hygiene from going down the drain?
Website optimization keeps your practice at the front of search engine results, and local SEO takes this a step further by focusing on ranking your practice for location-specific searches. And let’s not forget the power of online reviews. People saying good sh*t about you may influence potential patients to visit your practice. And please optimize on mobile. Please.
2. Content Marketing and Blogging
You might not see the immense value of content marketing and blogs for your dental practice, but we’ll change that. In a world saturated with flashy ads and empty promises, consistent, high-quality content is your secret weapon to stand out. By sharing valuable information about dental health, you position yourself as a trusted expert. Yes, you are a dentist with the right education and experience, but so are a lot of other dentists. A well-crafted blog educates patients, builds trust, and improves your search engine rankings. Plus, it gives you a platform to showcase your practice’s personality and connect with your community on a deeper level.
3. Engage with Patients on Social Media
Believe us or not (please do!), social platforms like Facebook, Instagram, and TikTok are awesome ways for dental practices to connect with people, humanize their brand, and attract new customers. Sharing informative content, responding to comments and messages, and offering patient testimonials are super important for creating a strong online presence. Social media also offers valuable insights into patient preferences and concerns, allowing you to tailor your services and marketing efforts accordingly.
4. Implement Targeted Email Marketing
Emails are a direct way to get your patients into your waiting room. They offer a controlled environment to deliver targeted messages, allowing you to segment your audience, personalize content, and track all of your results. Whether it be appointment reminders, treatment promotions, or valuable oral health tips, email marketing keeps your practice top-of-mind, builds trust, and drives more patients through your doors.
5. Leverage Pay-Per-Click (PPC) Advertising
PPC is your fast-track to reaching potential patients who are actively seeking dental care. By using platforms like Google Ads and paid social media to your advantage, you can precisely target your ideal patient, whether they’re searching for “emergency dentist near me” or scrolling through their favorite social media feed. PPC allows you to control your budget, measure results with precision, and beat out competitors ahead of you in organic search. It’s not just about visibility; it’s about capturing the attention of people who are ready to book an appointment.
We said at the top how you as a dentist have enough to deal with. You know teeth and oral hygiene, we know marketing. Let us help your practice get more people who need your service through your doors. Schedule a call with us today.
