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The “Freelancers Are Dead” Debate Is Bullsh*t. Here’s the Truth.

The Latest in Marketing

Beer Marketing Home Run? Technically a Foul Ball, But Coors Still Thinks So

Image courtesy of Coors Light via X I read an article this morning about something that happened over a year...

Discount Stores. Designer Collabs. Brand Loyalty. Have They Cracked the Code?

I recently walked through Target’s athletic section. Not gonna lie, pretty impressed. Workout clothes get beat to hell and for...

Peloton Is Marketing on Twitch. What Do They Know That We Don’t?

Image courtesy of Amazon Ads I’m not one to play Fortnite, nor have I ever been on Twitch. But when...

Ogilvy & Dove Canada Take Empathetic Marketing to the Next Level

I was scrolling through Ad Age and just saw their article about a new ad for Dove Canada’s new initiative...

Brands We Love Keep Surfing the Nostalgia Marketing Wave

Brands have embraced nostalgia marketing, tapping into people’s emotions to reignite those connections of the past....

Marketing for Hospitality and Tourism

Hospitality and tourism can be a tricky business. Yes, it’s competitive, but every industry has a bit of that. Sure,...

Higher Education Marketing Strategies

The landscape of higher education is rapidly changing. Enrollment numbers are declining, tuition costs are rising, and the role of...

Marketing Strategy vs. Marketing Plan

Explore the key differences between a marketing strategy vs marketing plan, and learn how both are essential for guiding your...

Dental Marketing Strategies

As a dentist, marketing your practice is like maintaining healthy teeth. To attract patients, you should focus on your online...

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