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The Marketing of Coachella

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Discount Stores. Designer Collabs. Brand Loyalty. Have They Cracked the Code?

I recently walked through Target’s athletic section. Not gonna lie, pretty impressed. Workout clothes get beat to hell and for...

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Peloton Is Marketing on Twitch. What Do They Know That We Don’t?

Image courtesy of Amazon Ads I’m not one to play Fortnite, nor have I ever been on Twitch. But when...

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Ogilvy & Dove Canada Take Empathetic Marketing to the Next Level

I was scrolling through Ad Age and just saw their article about a new ad for Dove Canada’s new initiative...

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Brands We Love Keep Surfing the Nostalgia Marketing Wave

Brands have embraced nostalgia marketing, tapping into people’s emotions to reignite those connections of the past....
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Marketing for Hospitality and Tourism

Hospitality and tourism can be a tricky business. Yes, it’s competitive, but every industry has a bit of that. Sure,...

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Higher Education Marketing Strategies

The landscape of higher education is rapidly changing. Enrollment numbers are declining, tuition costs are rising, and the role of...

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Marketing Strategy vs. Marketing Plan

Explore the key differences between a marketing strategy vs marketing plan, and learn how both are essential for guiding your...
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Dental Marketing Strategies

As a dentist, marketing your practice is like maintaining healthy teeth. To attract patients, you should focus on your online...
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Fintech Marketing Agency

Fintech. You’ve heard this word every time someone mentions the start-up they work for. And while it might get old,...

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