Author: kaitlinmack21

Ogilvy & Dove Canada Take Empathetic Marketing to the Next Level

I was scrolling through Ad Age and just saw their article about a new ad for Dove Canada’s new initiative...

Marketing Strategy vs. Marketing Plan

Explore the key differences between a marketing strategy vs marketing plan, and learn how both are essential for guiding your...

Dental Marketing Strategies

As a dentist, marketing your practice is like maintaining healthy teeth. To attract patients, you should focus on your online...

Can Your Practice “Social Wellness” While Working At A Digital Content Agency?

When I sat down to write this piece, I honestly found it funny and ironic. How could the girl who...

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