Author: Austin Letorney

Is Immersive Marketing Why Horror Movies Promote So Well?

Image courtesy of IMDB What’s up with horror movie marketing? It feels like recently production companies have absolutely been on...

Who Has the Upper Hand in the Más+ vs. Prime Drama?

Image courtesy of Más+ by Messi Who knew the hydration product market was so fierce. I guess when it’s valued...

Beer Marketing Home Run? Technically a Foul Ball, But Coors Still Thinks So

Image courtesy of Coors Light via X I read an article this morning about something that happened over a year...

Discount Stores. Designer Collabs. Brand Loyalty. Have They Cracked the Code?

I recently walked through Target’s athletic section. Not gonna lie, pretty impressed. Workout clothes get beat to hell and for...

Peloton Is Marketing on Twitch. What Do They Know That We Don’t?

Image courtesy of Amazon Ads I’m not one to play Fortnite, nor have I ever been on Twitch. But when...

Brands We Love Keep Surfing the Nostalgia Marketing Wave

Brands have embraced nostalgia marketing, tapping into people’s emotions to reignite those connections of the past....

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