SaaS. An acronym that throws off even the most tech-minded in our society. Well, maybe not them but certainly those of us less coding-inclined. While we used to trip up and say Service as a Software, our experience with SaaS companies has taught us to never confuse the double “S” again.
And we haven’t. Navigating the complexities of the SaaS market has actually taught our team a ton about the digital world. From our experience with start-ups to more established SaaS companies, we’ve refined our strategies to best drive user acquisition, boost conversions, and maximize your customer lifetime value.
Like all businesses, there’s a challenge to stand out. Even the most unique ideas can often be buried in the saturated landscape of the World Wide Web. It’s up to us as marketers to help you clear through the sh*t and scale.
Whatever digital marketing strategy you employ for your SaaS business should have the goal of sustainable growth. Let’s get into how M&P does it. We go beyond simply driving traffic to your website. It takes a calculated approach to SEO to find that top organic spot in search engines, but our paid search strategy is where we can target and attract qualified leads. We want to reach potential users at the right moment when they’re actively searching for solutions that your product offers.
Content marketing further reinforces your industry knowledge and expertise as you educate and engage your audience further. These strategies nurture customers towards conversion, improve user onboarding, reduce churn, and maximize customer lifetime value.
Between product development, customer support, and fundraising, it’s easy to push marketing to the back burner. Trust us, we see this often. While we’re experts with SEO, paid search, and content marketing, there’s also an element of marketing you’ve possibly overlooked. Market research, competitor analysis, and other brand development elements are an underestimated part of our business but are important to help all of the above mentioned efforts. Lucky for you, we’re experts in that too.
ZimpleMoney, a fintech startup offering a complex peer-to-peer loan management platform, was so focused on product development that user acquisition efforts fell behind. Existing users loved the platform, but attracting new ones was hard, largely due to a lack of clarity in explaining their offering. We came in to bridge the gap.
Our approach centered on their messaging, simplifying their language and highlighting the benefits of the program. We implemented a multi-faceted strategy encompassing SEO improvements to boost organic visibility for relevant keywords, website design enhancements to clarify the user experience and drive conversions, and robust analytics implementation to provide data-driven insights for ongoing optimization.
During their time with M&P, ZimpleMoney saw an increase in:
Sign-ups by
Organic Sign-ups by
Conversion Rate by
Campaign ROI of
If you’re a SaaS company looking to outperform these numbers, you came to the right agency. We’re always improving our strategies and want to get your company results today.
We’re not claiming to be experts in this industry. You’re the expert. We’re the experts at the algorithm.
With our unique onboarding process, our team spends hours listening to your vision and then crafts a one-of-a-kind campaign based on our conversation.
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