Tell us if we’re wrong. Working within the fintech industry demands a deep understanding of financial regulations, customer trust, and the unique challenges of a digital-first industry. Close? It’s not a novel idea to think that dealing with people’s money comes with inherent risks of regulation violations and trust issues. But, how do you cut through the noise and build credibility with prospective customers who know what fintech stands for, but don’t really know what it is?
Hey, hi, here’s your answer. We’ve worked with fintech companies struggling to convey their message and we did it really well (just scroll to the bottom to see a case study). As we learn more about your industry, our strategies are refined to best drive user acquisition, boost conversions, and maximize your customer lifetime value. In non-corporate speak, we get sh*t done.
Our fintech marketing strategy is built for sustainable growth. Ugh, how many times have you heard that? A lot. So have we. But we understand that driving traffic alone isn’t enough. You need to attract the right audience at the right time.
Our approach combines strategic SEO, designed to navigate the algorithmic landscape of search engines, with targeted PPC campaigns that reach qualified leads actively seeking fintech solutions. With content marketing, we further establish your brand as a trusted authority able to address the unique challenges and opportunities within the industry. Include our other services like web design, social media, and email marketing and there’s a comprehensive strategy for your business to drive conversions, build customer trust, minimize churn, and maximize the long-term value. Sounds pretty damn good to us.
From where we sit, the fintech world is fast-paced, full of complex regulatory needs and rapid tech advancements. As you try to keep up, it’s easy to forget that marketing shouldn’t take a backseat to your core operations. At M&P, we always start with market research and competitor analysis, helping to create your brand personas and narrative. We can then use our PPC, SEO, social media, and content marketing efforts to drive leads and grow your business.
If you can do all of this yourself, then you don’t need a marketing agency. Wouldn’t it be a hell of a lot easier if you hired one though?
While ZimpleMoney’s peer-to-peer loan management platform was technically advanced and highly valued by their current users, the fintech startup faced a significant challenge in attracting new customers. Their solution? Hire us.
The complexity of their platform hindered effective communication. We stepped in to streamline their messaging, emphasizing key benefits, and implemented a comprehensive digital strategy including SEO, website improvements, and robust analytics to accelerate user acquisition.
As a result of our efforts, ZimpleMoney saw an increase in:
Sign-ups by
Organic Sign-ups by
Conversion Rate by
Campaign ROI of
We might not be fintech experts like you, but we are marketing ones. Let’s talk. Zach could always use a new client pick-me-up.
We’re not claiming to be experts in this industry. You’re the expert. We’re the experts at the algorithm.
With our unique onboarding process, our team spends hours listening to your vision and then crafts a one-of-a-kind campaign based on our conversation.
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