A Marketing Agency
For Dentists
For Dentists
For Dentists
For Dentists
For Dentists
For Dentists
Campaigns With A Clean Bite
Let’s be honest: nobody wakes up thrilled about a root canal, and “dentist near me” is a search term usually fueled by more anxiety than a first date.
As a dental clinic, you aren’t just fighting cavities; you’re fighting the collective procrastination of an entire zip code. If your current marketing feels like a dull ache, templated strategies from “dentist-only” agencies filled with stock photos of creepy, perfect smiles, it’s time for an extraction.
At M&P, we’ve helped dental offices stop shouting into the void and start dominating the local 3-pack.
We know that a “general dentist” is a commodity, but a “Dental Implant Specialist who offers sedation and a luxury experience” is a destination. We don’t just drive traffic; we drive high-value appointments.
We’ve spent years perfecting a digital marketing drill that removes the “tire-kickers” and targets the patients you actually want: the full-arch restorations, the Invisalign seekers, and the families who value quality over the lowest co-pay.
By combining surgical-grade PPC precision with modernized SEO and beautiful, customized websites, we create a consistent patient flow that keeps your chairs warm and your production numbers soaring.
Because at the end of the day, your marketing should be as strong as your enamel. We can promise results, but we can’t promise that it will be our last (or worst) dental pun on this page.
A Good Marketing Audit Is The Business Version of Flossing.
“For me, M&P stood out from the other agencies because of their creative ideas and data insights, but when I worked with them, I found that their flexibility was also a huge bonus. They kept my marketing fresh and went above and beyond to cover my marketing needs.”
Dr. David Bryant
Owner
South Shore Dental
Most dental marketing is as generic as a travel-sized tube of toothpaste.
If your ads look like everyone else’s, featuring the same stock photo of a woman laughing at her salad, patients will choose you based on exactly two things: price and location.
Since those are two facets of your practice that you have the least control over, it’s essential to find a marketing agency that doesn’t just plug-and-play marketing templates with your logo slapped in the corner.
From our experience taking over from these “dentist-only” marketing agencies, you should fear a lot more than boring ads. BEWARE of these agencies: they will build you a website and claim that they technically own the “backend” due to their “proprietary set-up”.
This tactic, which is incredibly slimy and sad, forces you to stay with them until you decide to invest in a completely new website. If this is the case for you, it’s time to sit in our chair and get the digital root canal.
M&P Creates Custom Campaigns You Completely Own.
The PPC battle for dentists is only ramping up. As competition rises and campaigns from aggregators like ZocDoc flood the feeds, dental practices are forced to pay much more for fewer clicks.
That’s why it’s become a non-negotiable for dentists to emphasize quality patients, not just “leads” from your PPC campaigns. Every click costs valuable marketing dollars, and those dollars are wasted when a patient fails to show up for a booked appointment.
Modern marketing campaigns for dentists have to do a lot more than show up in search and social. They need to be completely immersive experiences, from the website visit to carrying their goodie bag out the door after the visit.
We implement Lead-Capture Implants. Our campaigns aren’t just about getting the lead; it’s about the self-booking functionality, the confirmation follow-up, the automated text reminders, and the drip campaigns that get them coming back every 6 months (at least).
M&P Builds New Patient & Lead Nurturing Campaigns.
If you aren’t in the top three results on Google Maps, you basically don’t exist. Most dentists treat SEO like flossing. They know they should do it, but they only start when things get painful.
In truth, there is no “secret sauce” that will get your clinic in the top 3 quickly. SEO is a slog, it’s a battle, and a long game of chess with the robots.
To add to the marketing pain, once you’re finally ranking the Local Maps Pack, your SEO strategy needs to continue with emphasis on retaining your spot.
“Local Search” is hyper-competitive. If your website is slow, lacks medical schema, or doesn’t have a steady pulse of keyword-rich reviews, you’ll be buried on page two, which is essentially the “basement” of the internet.
With a mixture of high-quality content, high-intent keywords strategy, and highly detailed Google My Business profiles, we can help your dental practice capture the key to Google’s new patient VIP room.
M&P Crafts Unique, SEO-Rich Content That Ranks In Maps.
These marketing services are a slow burn, but they set the foundation for long-term success.
SEO
Web Design
Content Marketing
Because sometimes you don’t have time to wait. Launch these services and get instant growth.
Paid Search
Paid Social
Social Media
Nestled in the beautiful neighborhood of Sloans Lake in Denver, South Shore Dental was looking to open new marketing channels for new patients. Their marketing had become stale, and they were losing out to a slew of new clinics in the area.
The South Shore Dental team partnered with M&P to implement a new search strategy that found areas of opportunity, not just to compete with the big-budget dental corporations that were throwing money at Google.
But first, M&P had to rip off the old marketing agency band-aid by creating a website that was owned by the clinic, not the agency.
M&P spearheaded deep-level keyword research, refined geo-targeting strategies, and created a holistic search strategy that balanced paid and organic search efforts.
If we have to listen to another agency brag about Click-Through-Rate, we’re going to scream.
Our Marketing Impact With Dentists Last Year
Marketing Impact Timeline: Long-Term (6 – 8 Months)
Good SEO is like a high-quality crown. It takes time to prep, but it should last for years.
If your SEO strategy is still just “hoping the Google bot likes me,” your practice is essentially walking around with a massive digital cavity.
SEO tactics like building hyper-local pages (i.e. Implants in [Neighborhood]) are so old school, they could qualify for Social Security. The future of SEO is about creating helpful, informative, and most importantly, unique content that establishes your clinic and authority in your local area.
Additionally, it’s important to treat your SEO strategy the same as quality dental hygiene. The work is never really done, and preventative measures are just as important as a complete overhaul.
If you aren’t performing an SEO “Deep Cleaning” on your technical profile and local presence, you’re going to be buried under the competition like a molar under a wisdom tooth.
Most dental emergencies are decided by who is the closest and the most “trusted” on a map. If you aren’t in the Local 3-Pack, you’re losing the “I need it now” patients.
From our marketing experience, these are the patients who won’t miss their appointment and create the best opportunity of turning anxious visits into long-term patients.
The keys to winning the Google Maps algorithm are fairly straightforward, but take consistent, focused marketing efforts to be successful. Here are a few of the vital strategies:
Of course, a complete Local SEO strategy has a bit more nuance, but you’re going to have to talk with us directly to get the full run-down.
Broad, general keywords are the “cavity” of dental SEO strategy.
They attract “window shoppers” and people looking for the nearest office to get a free toothbrush. To truly scale your production, you need to stop being a generalist and start being a procedural expert.
The difference between a “Dentist” search and a “Dental Implant” search is about $5,000 in production value.
The problem with “Dentist”: Someone searching for a “dentist” is often looking for a cleaning, a check-up, or just an office that takes their specific (and likely low-reimbursement) insurance. The competition is fierce in this space because, well, other marketing agencies are lazy.
Someone searching for “Full Arch Dental Implants” or “Invisalign for Crowded Teeth” is at the bottom of the decision funnel. They have a specific pain point and a high willingness to pay for a specialized solution.
With the increasing use of AI tools for medical advice (we know, it sucks), high-quality patients are becoming far less likely to use general keywords in their search.
The new digital patient search journey goes like this: AI prompt about pain or problem > Get a “diagnosis” or “solution” from AI > Go to Google > Search that specific diagnosis or solution.
These “long-tail” keywords are easier to rank for in SEO. More importantly, they allow us to speak directly to the patient’s anxiety.
When your website answers their exact question, you’ve already completed the first step of the “Consultation” before they even visit your website.
Another bonus for this SEO strategy is that focusing on long-tail procedural keywords expands your radius of influence for new patients. Most patients will only drive 5 minutes for a cleaning, but they will drive 45 minutes for the implant specialist or top-tier cosmetic dentist.
In the eyes of Google, a dental website isn’t a brochure of services and costs; it’s a medical resource.
Because your advice and treatments can significantly impact a patient’s health and financial well-being, Google classifies dental content under the YMYL (Your Money or Your Life) umbrella.
Google’s “Your Money, Your Life” is essentially a digital background check. For a dentist, this means every claim you make about a procedure, whether it’s the success rate of a bone graft or the longevity of a veneer, must be backed by clinical experience and verified by certified dentists.
We ensure your content is factually airtight.
Every “High-Stakes” page (like those discussing oral surgery or systemic health) should include citations to peer-reviewed journals or official bodies like the ADA or AACD.
Additionally, AI tools and Large Language Models (LLMs) are utilizing the E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) model to prioritize dentists in their AI results.
To capture this new “zero-click” area of SEO, dentists need to ensure the pages on their website expand on dentist credentials, cultivate backlinks from medical resources, and remain HIPAA compliant to increase their AI mentions.
Marketing Impact Timeline: Long-Term (4 – 8 Months)
A cheap website will cost your dental practice a lot more in the long run.
If your website looks like it was designed in the era of dial-up and flavored fluoride, you’re telling every potential patient that your clinical technology is probably just as antique.
A dentist’s website isn’t a “business card,” it’s a digital clinical environment.
If a patient’s first interaction with you involves a clunky interface, broken links, or (heaven forbid) a “Not Secure” warning, they aren’t going to trust you with a high-speed drill.
Design and functionality should work seamlessly together. It’s time to lose the boxy, templated design and implement dynamic movement that showcases the same attention to detail you put into every patient that slides into your chair.
Let’s be real: people hate the dentist. Their palms get sweaty just thinking about the “whirr” of the handpiece. Your website’s job is to act as a digital sedative.
If your website is currently “Dental Office White” or, worse, a jarring “Insurance Paperwork Blue,” you aren’t just being boring, you’re accidentally triggering a fight-or-flight response.
The science of color is very real and often overlooked when it comes to dental websites. Tactical color choices not only help you stand out from the competition, but strategic choices can completely shift how a potential patient feels about the prospect of visiting your clinic.
There is a reason you don’t see red or neon orange in a high-end dental office. These colors are associated with blood, warnings, and high-energy alerts. Exactly the feelings an anxious patient is trying to forget.
Instead, use sage greens and soft teals.
These are “low-arousal” colors. Biologically, humans associate these tones with nature and safety. Scientific studies show that exposure to these hues can actually lower heart rates and blood pressure.
Blue is the most overused color in healthcare because it represents “Trust.”
But there’s a trap here. If you use a sterile, “Hospital Blue,” you reinforce the clinical coldness that makes patients shudder.
Instead, darker, desaturated blues (think slate or twilight) suggest authority and stability. It tells the patient you know exactly what you’re doing with that implant while also reducing the feeling that “I’m a number in a chair” feeling.
A pure #FFFFFF white screen is the digital equivalent of a fluorescent light humming over an operating table. It’s harsh, it creates eye strain, and it feels uninviting.
By shifting your “white” space to a “warm” off-white or light sand, you create a sense of approachability. It softens the edges of the clinical information.
If your website looks like a clinical manual, you’re only attracting the people who have to be there. We use color science to attract the people who want to be there.
If your “online booking” is just a contact form that sends a notification to a cluttered inbox, you’re just a digital pen pal.
Forcing a patient to wait for a callback to confirm a time is the administrative equivalent of a clogged suction line. It’s slow, it’s messy, and it makes people want to leave.
Integrating your EMR (Electronic Medical Record) directly into your website is the difference between “hoping for an appointment” and “filling the chair.”
Especially with high-intent, emergency patients, every second matters. That’s why direct EMR integrations (like Dentrix, Eaglesoft, or Open Dental) that show real-time availability are the crux of modern dental websites.
As we know from our dental marketing experience, it’s not just about bookings, it’s about patients in chairs. The biggest drain on dental profitability isn’t a lack of patients; it’s the empty chair. A no-show for a high-value procedure like a crown prep or an implant placement is a massive financial “dry socket.”
That’s where EMR booking integrations can change the game for dentists. By linking your EMR booking to a secure payment gateway, you can require a nominal “Reservation Fee” or “Safety Deposit” for specific high-value blocks.
Patients who pay even $50 to reserve their spot are 90% more likely to show up.
The EMR integration handles this automatically, sending a secure receipt and updating the appointment status without your front desk lifting a finger.
As an added bonus, EMR integrations allow marketing agencies like us to track users from click to payment, giving us valuable insights to improve campaign performance based on ROI, not “leads.”
Stop using the same stock photo of the “Man with a Toothache.” Patients want to see real results.
Even worse is the “Stock Photo Smile.” That unnervingly perfect, AI-generated grin featuring a model who has clearly never set foot in your zip code. It’s a trust-killer. Patients aren’t looking for perfection; they’re looking for proof.
But let’s be honest: taking clinical photos is a chore, and the “Before” shot of a periodontal disaster isn’t exactly the kind of “aesthetic” people want to see while scrolling Instagram over lunch.
To win, you have to master the art of the “Relatable Reveal.”
“But what about privacy?” is the most common excuse for lazy dental marketing. Yes, HIPAA is a beast, but it isn’t an excuse to be boring.
Standardizing an intake process that gives patients the option to allow for a media release can ensure HIPAA compliance, but most first-time visitors aren’t going to sign on. Instead, ask patients to sign a media release form after building rapport and showcasing the “new” results.
Capitalize on that “new smile” feeling to bring some authenticity to your website and digital marketing strategies.
For even the skeptical patients, there is a small “loophole.”
If a patient is hesitant to show their face, focus on the “Macro Smile.” A high-quality shot of the teeth and lips alone, without identifiable markers like unique tattoos, birthmarks, or the full face. These images are significantly easier to clear for compliance and often more effective at showing the technical skill of the work.
If your website relies on stock photos, you’re basically telling the world that your work isn’t good enough to show. We believe in Aesthetic Transparency. We show the real, the raw, and the remarkable because that’s what patients really want.
Marketing Impact Timeline: Short-Term (2 – 4 Months)
Dental PPC campaigns are an auction where the smartest, not necessarily the richest, wins.
Listen, if you’re currently running PPC (Pay-Per-Click) ads by just hitting the “Boost Post” button or bidding on the word “Dentist” until your bank account bleeds, we need to have an intervention. That’s not a strategy; that’s a donation to Mark Zuckerberg and Google.
Winning the PPC battle requires the precision of an endodontist navigating a calcified canal. You have to stop paying for “clicks” and start buying conversions.
Tactical bids for high-intent keywords, refined audience building, zip code-level geo-targeting, and eye-catching ad copy are just the foundation. Any “set-it-and-forget-it” PPC will run aground in no time at all.
Even worse, these “dentist only” agencies that provide plug-and-play PPC campaigns are only hurting themselves by bidding on the same keywords and running the same social templates across multiple brands. This increases costs and creative fatigue for dental clinics across the country.
Google Ads is where dentists catch the “I need it now” patients.
These people aren’t browsing; they’re hunting. If their tooth is throbbing or their Invisalign tray just snapped, they are ready to swipe their card.
By focusing PPC budget on these high-intent keywords, rather than general “dentist” keywords, we reduce your cost-per-appointment (CPA) and cut the fluff from your Google Ads campaign.
More than showing up for the right keywords, we make sure to block the wrong keywords.
We aggressively exclude terms like “cheap,” “Medicaid,” “jobs,” or “DIY.” You shouldn’t pay $15 for a click from someone looking for a “free dental clinic.”
To complete the Google Ads campaign loop, the strategy can’t stop at the search results. It’s about crafting the perfect user journey from keyword to appointment. That includes your PPC landing page.
Never, under any circumstances, send an ad click to your homepage. If they clicked an ad for Dental Implants, they should land on a page that talks only about implants, shows only implant results, and has an implant-specific booking form.
Perfecting these Google Ads campaigns takes work and attention to detail that most marketing agencies aren’t willing to provide. However, just like a zero-cavity visit, it’s the prep work and maintenance that make your campaign stand out from the crowd.
If you’re trying to use Facebook Ads to target a group of “Tooth Enthusiasts” via affinity targeting, you aren’t just playing a losing game; you’re playing a game that shouldn’t even exist.
Targeting people interested in “Oral Hygiene” or “Colgate” is a waste of your budget. Why? Because the only people “interested” in those things are other dentists and hygienists.
Instead, we build audiences that align with broad geographic nesting. For example, Don’t target “Dental Implants.” Target adults aged 45–65 within a 10-mile radius with high-income markers.
Let the Creative do the filtering. If they stop scrolling for a video about “Permanent Tooth Replacement,” Facebook’s Andromeda update will find more people exactly like them.
However, no matter how good the affinity target is, it’s still not going to be your money maker. That’s for retargeting campaigns.
Most dental procedures, especially high-dollar ones like Invisalign or Veneers, have a “consideration period.” A patient sees your ad, thinks, “I should do that,” then gets distracted by a cat video or their kids screaming.
Crafting artful retargeting campaigns that stay in the feed without oversaturating it can be a gentle reminder that you’re here when they’re ready to make the next step for high-value dental procedures.
Additionally, retargeting is 5x cheaper than cold acquisition. It nabs the “Almost-Patients” who just needed one more nudge (or a paycheck to hit their bank account) to commit.
Meta is a digital behemoth. While most people reference these paid social campaigns as “Facebook Ads,” they’re a lot more than that.
All campaigns built on the backend of Meta cover Facebook, Instagram, Threads, WhatsApp, and a smattering of other websites called the Audience Network.
Any paid social marketing agency with more than three brain cells will tell you the same thing: Meta wants you to send ads to all of these placements, but only a few actually get attention.
Since you’ve made it this far on our page, and we consider ourselves friends now, we’ll give you the breakdown of which placements to use and which ones to avoid:
If you’re currently running a Facebook Ads campaign with your marketing agency, just ask them to send you “Placement Performance Breakdown.”
We’re sure they’ll be thrilled that you’re challenging them to spend your money more wisely.
Marketing Impact Timeline: Long-Term (6 – 8 Months)
Content marketing is a marathon, not a sprint. If you want “instant” leads, buy an ad.
If you think content marketing for dentists is just a monthly blog post titled “Why You Should Floss (Seriously, Please),” you’re essentially treating a systemic infection with a generic band-aid.
Nobody wants to read about dentistry, but everybody wants to know why their jaw clicks, how to get a “Hollywood” smile without looking like they’re wearing chiclets, or if that gray spot is a cavity or a slow-motion financial disaster.
This relaxed, informative content marketing strategy benefits your dental marketing in three ways: establishing you as the expert in answers, building backlinks from other websites that increase domain authority, and, most importantly, showcases your personality.
Patients don’t search for “Dentist” when they’re in the research phase; they search for symptoms. If you aren’t the one answering their 2:00 AM panic-searches, your competitor is.
Instead of a generic services list, create deep-dive articles on “Why do my gums bleed when I brush?” or “Can Invisalign fix a deep overbite?”
Most dental blogs are written for other dentists. We write for humans. We replace clinical jargon with “Kitchen Table English.” If you explain a bone graft using a “house foundation” analogy, you’ve won the patient’s trust. If you use Latin, you’ve lost their attention.
While these symptom blogs aren’t going to create a massive influx of new patients, the digital ripple effect can be huge. Not only will your website show up more in AI, the blogs will also act as the bait for what we at M&P call “link fishing.”
A core component of success in the SEO space is driving backlinks from high-value websites. These links can’t be purchased (despite what some agencies say), and it’s the hardest part of growing organic traffic.
However, providing plain English, informative blogs will draw links from bloggers, Redditors, and other digital publications, which increases your overall domain authority and makes it easier to rank organically for highly competitive keywords.
Your database is a goldmine of “unscheduled treatment.” Most dentists only email patients to tell them they’re overdue for a cleaning. Boring.
For everyone, however, the inbox is sacred territory. If you’re going to barge in there, you’d better have something more interesting to say than “Please come give us money.”
That’s where a solid content marketing strategy can be the foundation for compelling, data-driven decisions to implement for email marketing campaigns.
General newsletters are dull and rarely opened. “Happy Birthday” emails are fun, but don’t really mean anything when they’re getting the same email for 30 other brands.
Instead, condensing your symptom-focused blog content into short-form emails can be the “answer before the question” tactic that keeps your dental clinic top of mind.
In truth, email is the only platform your dental clinic can truly own.
You don’t have to fight the Instagram algorithm or pay Google for every click. But it only works if you’re consistent and, above all, not boring.
If your emails read like a sterile clinical manual, they’ll be deleted before the first paragraph. We make sure your emails are the ones people actually look forward to opening.
Marketing Impact Timeline: Short-Term (3 – 6 Months)
If social media is taking you away from the chair for more than two hours a month, your strategy is broken.
You didn’t spend eight years in school and a small fortune on a degree to become a full-time TikTok dancer or a professional lighting technician.
You’ve got a practice to run, roots to canal, and a staff that’s probably already one “viral trend” away from a mutiny.
A solid social media strategy for dentists isn’t about being an influencer; it’s about Social Proof. You don’t need to be everywhere; you just need to be where the high-value patients are looking.
At M&P, we build Low-Friction Social Strategies that keep your practice relevant while you stay focused on the clinical work that actually pays the bills.
People don’t scroll Instagram looking for a deal on a bridge. They scroll to be entertained or to “vibe-check” businesses they’re considering.
For patients who are in the market for a new dentist, personality matters just as much as credentials. Most patients won’t visit your about page to learn about you; they’ll check your Instagram.
That doesn’t mean you have to buy a new ring light or learn the newest dance trend. Seriously, we’ve seen dentists dance before, and you all should stay in your lane.
Instead, focus your social energy on culture and credibility while showcasing your personality.
Show the birthday cake in the breakroom, the new 3D scanner being unboxed like a piece of high-end tech, or the “Before & After” reveal of a patient who can’t stop crying (the happy kind).
A photo of your team laughing is worth 100x more than a graphic that says “10% off Cleanings.” One makes you look like a human being people can trust; the other makes you look like a desperate retail shop.
Your patients are your best content creators, and they’re posting all the time. Why are you doing all the work?
It’s a simple game. Instead of asking patients to follow you, ask if you can follow them.
Crazy concept, we know. It’s like social media was meant to be social, and instead of acting like the popular clique in high school counting their followers, you can use your social profiles as a tool to engage with patients. Building a sense of community (insert the Owen Wilson “Wow” meme).
Let’s not turn your brand into stalkers, though. Commenting on posts with their new smile, hyping up their vacation plans that they talked about in the chair, and even a simple like on their pet photo can really feel like you care for them as a person, not a patient.
Plus, resharing stories and posts is the lowest lift content creation a brand can have. You don’t have to do the ideation, editing, or work, and shared posts get your brand into feeds while blending with natural content users are used to seeing.
It’s a win-win strategy that marketing agencies always forget about, and it takes 15-minutes at most.
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Dentists are essentially living a double life when it comes to marketing.
On one hand, you have the Robots: the cold, calculating algorithms of Google and Meta that demand “Schema markup,” “Core Web Vitals,” and “LSI keywords.” On the other hand, you have the Humans: the anxious, caffeine-addicted, procrastinating neighbors of yours who just want to know if you’re going to hurt them or bankrupt them.
Most dental marketing agencies pick a side. You have the “Tech Geeks” who build sites that rank #1 but look like a sterile instruction manual for a lawnmower. Then you have the “Creative Fluffs” who make beautiful, vibes-only websites that absolutely nobody can find.
At M&P, we don’t believe in picking sides. We believe in the Strategic Synthesis. We make the robots happy so you get found, and we make the humans happy so you get booked. Here is how we balance the “Silicon” and the “Soul.”
Google is a hypochondriac. When it looks at your website, it’s looking for E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). If you don’t have the right technical “signals,” the Robot assumes you’re a back-alley tooth-puller and buries you on page five.
How we please the Robots:
We perform a “Digital Root Canal” on your backend. We embed Medical Schema that tells Google exactly which dental school you attended and what your NPI number is. We optimize for “YMYL” (Your Money or Your Life) standards, ensuring every clinical claim is backed by the kind of data that makes an algorithm purr.
How we please the Humans:
While the Robot is reading the code, the Human is reading your tone. If a patient lands on a page about “Endodontic Therapy” and it reads like a textbook, they’re gone.
We translate that “Expertise” into Relatable Authority. We tell the human: “We know root canals have a bad rap, but with our 3D imaging and micro-rotary tech, it’s basically a long nap in a comfy chair.” The Result: Google ranks you because you’re an expert; the patient books you because you’re a person.
The Robot has a stopwatch. If your website takes more than 2.5 seconds to load, Google’s “Core Web Vitals” will penalize you. The Robot wants efficiency, clean code, and mobile responsiveness.
How we please the Robots:
We build sites that are leaner than a healthy gumline. We optimize images, minify scripts, and ensure the “Cumulative Layout Shift” is zero. We make sure the Robot can crawl your site without hitting a single snag.
How we please the Humans:
The Human has an ego—and a lot of anxiety. When they land on your site, they need to see Color Psychology at work.
We use sage greens, slate blues, and warm neutrals to lower their heart rate. We replace the “Not Secure” warnings with HIPAA-compliant badges and SSL encryption. We use Interactive Sliders for Before & Afters, giving the human a hit of dopamine as they “wipe away” a crooked smile to reveal a masterpiece.
PPC is where most dentists light their money on fire. The Robots (Meta and Google Ads) love it when you spend money, but they only reward you with lower costs-per-click if your ads are “Relevant.”
How we please the Robots:
We feed the Machine Learning high-quality data. We use “Conversion API” (CAPI) to tell Facebook exactly who actually showed up for their appointment, not just who clicked the ad.
We use negative keyword lists to tell the Robot: “Don’t show this to people looking for ‘free’ or ‘cheap’—only show it to the ‘All-on-X’ high-rollers.”
How we please the Humans:
Humans don’t click on ads because the “Data” was good; they click because they felt something. We move away from the “10% Off” graphics and move toward Short-Form Video that captures a patient’s emotional “Mirror Reveal.”
We use “Thumb-Stopping Hooks” that address the Human’s secret fear: “Is your smile holding you back from that promotion?” The Result: The Robot finds the cheapest way to reach the right person, and the Human feels like you’re reading their mind.
We hate to give vague answers, but it truly depends on your needs. Every dental partner gets a customized marketing plan, and M&P is an à la carte agency, meaning you don’t have to take everything we propose.
But if you NEED an answer, the typical monthly cost for marketing dentists ranges between $2,000 – $4,000 a month.
Every M&P marketing campaign starts with our data team doing their whole nerd thing and ensuring every website visitor, social follower, or ad clicker is tracked throughout their appointment journey.
That way, you get insights into which marketing channels are working for your dental clinic. We work with you to measure the complete sales funnel, providing exact ROI for every marketing channel.
Absolutely. We know that good marketing needs to be balanced with HIPAA standards. Our entire team is versed in what we can’t and can do as marketers.
Additionally, our process for implementing any marketing deliverable, from websites to social posts, doesn’t go live without explicit approval from your dental team.
The impact of a dental marketing campaign depends on the collection of services we launch.
For content and SEO, it’s a slog. If we made updates today, you wouldn’t see an impact for 3-4 months, but these services create a long-term, free lead-gen channel.
A PPC campaign, which can have instant impact, will typically start driving significant leads within 2 months. While M&P can launch PPC campaigns quickly, the real leads come after thorough optimizations.
YES!! Everything we deliver to you as an agency is yours to keep. We absolutely hate the agencies that rope you into staying with them by holding their deliverables – they suck.
Rest assured that, even though we want to work with you forever, the work we produce together is owned entirely by you and your dental clinic.
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